placing vancouver in the global spotligh

Post on 19-Nov-2014

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Dette er slides fra et oplæg i forbindelse med konference Eventbaseret Innovation 2010, hvor Walt Judas, Vice President for Tourism Vancouver fortalte om, hvor byen har håndteret at udnytte OL værtsskabet i forhold til branding rettet mod turister. I en digital verden, hvor flere og flere turister tager de interaktive muligheder på internettet til sig, må vi nytænke markedsføringen. Det ved de også i Tourism Vancouver, der op til Vinter OL lancerede en ny digital strategi med de sociale medier som omdrejningspunkt.

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Vancouver 2010The World Arrived

About Us

2010 Vision

2010 Benefits

Canadian Innovation

British Columbia Innovation

The Vancouver 2010 Olympic & Paralympic Winter Games

Olympic

Business

Build-up

Politics

Win The Bid

Construction Commences

Budget Realities

Summer Olympic Games

Olympic Sponsor

Programs

Construction Completed

Community Recognition

Olympic Games

Post-Game

Benefits

The Games Cycle

MediaMediaVisitorVisitor

ServicesServices MarketingMarketing

SalesSales MembershipMembership

2010 Primary Strategies

Joint Tourism Olympic Strategy

Travel Media Relations

Destination2010.ca

Digital Asset Management System

Visitor Services

2010destinationplanner.com

CitySmart

tourismvancouver.com

Inside Vancouver Blog

Facebook

Flickr

Twitter

CEO’s Behind the Scenes

Post-games Consumer Marketing

CTC Virtual Stadium

New frontiers:“The Virtual Stadium”

Tourism Richmond

Invite the World

Key Performance Indicators

Sarah J Hughes
Need to work on getting video to play

A Gold Medal Performance

Accolades

Accolades

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