placemaking & placebranding · placebranding . vancouver. resonanceco.com @crfair placemaking...

R E S O N A N C E C O . C O M @ C R FA I R

RESONANCE

PLACEMAKING & PLACEBRANDING

VANCOUVER

R E S O N A N C E C O . C O M @ C R FA I R

PLACEMAKING

@ C R FA I R

Placemaking seeks to build or improve public space, spark public discourse, create beauty and delight, engender civic pride, connect neighbourhoods, support community health and safety, grow social justice, catalyze economic development, and nurture an authentic “sense of place. - DUSP MIT

R E S O N A N C E C O . C O M @ C R FA I R

TACTICAL PLACEMAKING

@ C R FA I R

Temporary interventions in the physical design of public spaces that increase their use by locals and visitors, or test alternative uses that could lead to permanent design changes.

R E S O N A N C E C O . C O M @ C R FA I R R E S O N A N C E C O . C O M @ C R FA I R

R E S O N A N C E C O . C O M @ C R FA I R

CREATIVE PLACEMAKING

@ C R FA I R

Animates under-utilized or enhances existing public places through the use of art, music, and culture to create gathering places that attract locals and/or visitors.

JERUSALEM

R E S O N A N C E C O . C O M @ C R FA I R

VANCOUVER

@ C R FA I R

VANCOUVER

R E S O N A N C E C O . C O M @ C R FA I R

STRATEGIC PLACEMAKING

@ C R FA I R

Strategic Placemaking is targeted to achieving a particular goal in addition to creating Quality Places. It aims to create Quality Places that are uniquely attractive to talented workers so that they want to be there and live there, and by so doing, they create the circumstances for substantial job creation and income growth by attracting businesses that are looking for concentrations of talented workers.

- Mark A. Wyckoff, FAICP, Professor, MSU Land Policy Institute

CALGARY

R E S O N A N C E C O . C O M @ C R FA I R

RESONANCE

TACTICAL, CREATIVE & STRATEGIC PLACEMAKING ALL SHAPE IDENTITY

@ResonanceCo @crfair

0.83

0.82

0.78

0.64

0.56

GDP

International Visitors

FDI

# VC Deals

VC Investment

PLACEMAKING MAY ALSO BE A DRIVER OF ECONOMIC PROSPERITY

Correlation with Neighbourhoods & Landmarks

R E S O N A N C E C O . C O M @ C R FA I R

RESONANCE

PLACEMAKING & PLACEBRANDING