pizza friday 174
Post on 15-Dec-2014
418 Views
Preview:
DESCRIPTION
TRANSCRIPT
numantra.com214.635.2300numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
THE NEWS
numantra.com214.635.2300Link: numantra.com214.635.2300
USA TodayThe iPad trumps oil: Apple is most valuable U.S. company
Investors seem to think you want an iPad more than oil, as Apple became the most valuable company in
the United States, surpassing ExxonMobil on Wednesday.
Apple briefly flirted with the top spot on Tuesday afternoon before settling back slightly below the oil giant.
Wednesday was the first time that Apple managed to stay No. 1 after the stock market closed.
Apple's stock fell 2.8% to close at $363.69, which brings the iPhone and iPad maker's market
capitalization to $337 billion. Exxon's stock fell 4.4% to close at $68.03. That gives the oil company a
market cap of $331 billion.
The change of the guard took place two days after global markets saw its worst fall since 2008 as
investors worried about the U.S. credit downgrade and the possibility of another recession. Exxon had
been the most valuable company since 2005, and Apple only took No. 2 in May 2010 when it surpassed
Microsoft.
numantra.com214.635.2300Link: numantra.com214.635.2300
Research Brief: No Magic Bullet For Replicable Social Advertising SuccessConsumers increasingly spend time in social networks and less in their email inboxes and visiting
traditional websites. As such, brands continue to race to social media sites in the hopes of connecting
with consumers when their attention is focused on conversations relevant to those brands. Part of
the challenge however, is earning the attention of consumers not just once, but also building a
relationship with them over time.
Digital advertising, such as banners and keyword buys, has long provided businesses with products to
generate opportunities for clickthroughs, but these products are proving ineffective in social networks. In
a phenomenon dubbed "banner blindness," consumers are learning to ignore many forms of
digital advertising in favor of the desired content within their area of focus. Usability guru Jakob Nielsen
demonstrated through heat maps where eyes are focused on a website screen. Consumer attention is
shown to zero in on text and not the banners around it.
The report concludes by suggesting that social advertising is evolving and is forcing creative
professionals to think outside of a box that may not, in fact, yet exist. The study did not find a magic bullet
to replicable success. The guide for best practices in social advertising is being written as we go.
Additionally, the culture of each social network behaves uniquely and requires a customized approach.
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.youtube.com/playlist?list=PL27D1C31944A46E15
MIKE’STOP 5
numantra.com214.635.2300numantra.com214.635.2300
HUMANBEHAVIOR
numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
CAUSES
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.facebook.com/levis
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.give-a-shit.org
numantra.com214.635.2300numantra.com214.635.2300
ONLINE VIDEO
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.youtube.com/user/waleswantsyou
numantra.com214.635.2300numantra.com214.635.2300
SOCIAL MEDIA
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.facebook.com/heineken
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.linkedin.com/today/
numantra.com214.635.2300numantra.com214.635.2300
CREATIVEPRINT
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
VIRAL
numantra.com214.635.2300Link: numantra.com214.635.2300
http://adage.com/article/viral-video-charts/google-beats-microsoft-video-battle-email/229215/
numantra.com214.635.2300numantra.com214.635.2300
Pizza Friday is Numantra’s weekly venue for reviewing the
latest news, innovations and accomplishments taking place in our industry and the world at large.
Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an
impact in today’s marketplace.
So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing
braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.
Find out what Numantra can do for you.
Visit numantra.com for more information.
top related