pitch presentation to al

focus on the students

AcademieLafayette

our goals

diversity

improve the image of AL

draw applicants from all walks of life

show the rest of the city what AL’s all about

for AL’s demographic to represent the city

focus on the students themselves

maintain the authenticity of the children’s voices

provide an example of what diverse could look like

finish within a semester

teach the kids something new in an art activity

promoting the school

there is no better representative of AL’s community than the students

why the students?

changing the perception of AL with the students’ raw/authentic answers

the big idea

the big idea

their artwork +

their voicetheir voice

the incentive1

sapss-status a-access p-power s-stuff

the incentive1

the video series

2

ask students (cherry & oak)

video will be based on their answers ends with a call to action same interview questions:

ex. what's your favorite/least favorite thing about school

the incentive1 2

sharing3

the video series

using social media (facebook, twitter, instagram,

youtube, al website) give them an incentive to

share the video

1 2 3print collateral

+ other

4the incentive sharingthe video

series

posters, stickers, brochure giving the parents the tools to spread it word of mouth

ex. a guide/a card

rough concepts“mistakes are relatable”

juxtaposing polished vs. candid

stylized like a blooper reel

contrasting formal interview set up with raw

human interaction

showing imperfection

including the human quality of

laughter and making mistakes

indirectly saying that the school isn’t perfect, but human

logo could be crooked at the end

where a hand fixes it

ex. seeing a microphone dropping into the

scene like a documentary

cameraman talks

revealing that what people are seeing is

a video

perspective of shot is at a kid’s eye-level

showing digital residue

breaking convention

next steps

getting a release form to record students’ audio

setting up a time to interview students/teachers/parents

getting word out about the video

time constraints

make sure we are meeting the needs of AL