pitch perfect

Accelerated New Venture DevelopmentGravity Labs

Pitch Perfect

www.kristian.vc / @KristianIndy

Kristian AndersenDesigner + Founder + Investor

My name is Kristian. I’m a designer, angel investor and founder.

I love #startups,the people that start them.

Truth #1

Great pitches are really great narratives.

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Truth #2

Your job is to convince investors that you know what

the future will look like.

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Truth #3

You’re selling the big vision, not just the initial product.

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Truth #4

Success comes from getting out in front of the big

questions / objections.

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Truth #5

Investors don’t want to watch you read your slides.

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Truth #6

Investors are not rational.

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Truth #7

They do respond to rational arguments however.

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Truth #8

Success is simple equation.

{Problem + Solution = Money}

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A Typical Outline1. What we do – THE BIG IDEA

2. Problem

3. Market

4. Solution (focus on the business, not the product)

5. Traction

6. Customer Acquisition

7. Business Model

8. Team

9. Competitors

10. Competitive Advantage

11. Product Demo

12. What's Next / The Ask (raise / valuation / use of funds)

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Q&A

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