pitch deck

I Called It!

Screw Fantasy FootballThis is the real thing

The Problem

The Solution

• I Called It!– iOS and Android Mobile App

• Predict– Stats, scores, plays

• Win– Prizes, discounts, recognition

Predict• Stats– Rushing, passing, receiving– Yards, TDs, Players

• Scores– Halftime, Final

• Plays– Every 3rd Down– Run or Pass– Play Type

InsertFan

Here

Win• Prizes– Top Scorers– Signed football, Broncos tickets

• Discounts– QR code for each reward tier– $1 off beer, BOGO hot dogs, 20%

off merchandise, etc.• Recognition– Leaderboard on jumbotron– Compete in groups w/ friends

Leaders

Benefits• Fan– Earn Rewards– Compete with friends– Cheer for your team

• NFL– Boost fan engagement– Sponsorships– Fan demographic data– Gets fans off the couch

Game Play• Pregame– Pick a WR/TE/RB– Passing and Rushing Yards and TDs• Halftime and final

– Defense Yards allowed and Sacks• Halftime and final

• In-Game– 3rd down– Run or Pass• Direction and Distance

Investment Needs• Three rock star developers– iOS, Android and Backend– $100/hr for 3 months (~$150K)

• Designer– $75/hr for 2 months (~$25K)

• Software services and overhead– Github, S3, Hosting, Servers (~$25K)

$200,000 seed investment

Who am I?

NFL Airplay: Call the Play

• Predict every play• Run or Pass?• Which player gets the ball?• Distance and Direction?• Compete against friends/ across nation• Prizes and weekly sweepstakes• Friends List• Chat live as you watch

2006-2008

Extra Slides

But Screw Fantasy Football…

• Called It! Is the real deal• Mobile application• Home fans download before the game• Use it to enhance their experience

Called It!

• Predict plays, stats and scores• Get discounts, recognition and prizes• Never cheer against your favorite team• Can only be used by fans at the game• Encourages spending money at the stadium• Gets the fans watching the game

Predict

• Stats– QB/RB/WR yards and TDs– Lead rusher/reciever

• Scores– Halftime– Final

• Plays (every 3rd down)– Run or Pass– Type of Play– Get first down?

Win

• Discounts– Each reward tier would generate QR code– $1 off beer, 20% off merch, BOGO hot dogs, etc.

• Recognition– Leaderboard on Jumbotron during breaks– Show up your friends

• Prizes– Top scores at the end of each game– Signed football/jersey, dinner with Peyton, etc.

What do we want?

• Broncos Season Tickets

**Picture of us holding Broncos sign here**

3rd Down Trends

• On average 218 3rd down attempts in 2013• This means 13.6 attempts a game• With 5.3 of these attempts converted• Broncos 6.2 of 12.8 conversion