piligrim xxi

www.piligrimxxi.com

99% of historic monuments around the world have been destroyed. All historical events have disappeared without a trace in time.

Introduction - loss of heritage Hard to visualize how ruins actually looked like

• The main trend of the tourism market is traveling for fun

• Travelers try to imagine how legendary places looked like• They buy a lot of information, but get just a description• It means no fun.

Problem - frustration

Hard to satisfy tourists with just the ruins

Solution – the time machine

PiligrimXXI is like a time machine. It is an augmented reality mobile application which helps tourists see the past.

bored among the ruins? … turn on time machine!

Why AR mobile app?

The Ludza Castle 3 month of rebuilding costs $ 57 Kcompleted

The Izborsk Fortress

3 years of rebuilding costs $ 100 million

not completed

With PiligrimXXI you can:• walk around and discover the interior virtual

buildings • communicate with animated virtual characters• watch broadcasted ancient historical events• use audio guides, virtual video boards and tags• discover other historic locations around

Product - mobile application

TOOLS: Windows Azure, Windows 8 (METRO), .NET, C/C++ ,SQL Server, Unity 3d, markerless AR GPS, interactive 3D

Technology

DESIGNED: MVP for iOS 7https://itunes.apple.com/ru/app/piligrimxxi-ludza-castle/id868054944?mt=8DEVELOPED:• GPS anchor for virtual 3D objects on real

terrain• Technology to create and manage

databases containing arrays of contrasting points on the real terrain

• Gyro technology patch for VuforiaINTELLECTUAL PROPERTY:Obtained Russian Governmental Registration for the Computer software

Mission: create a platform that will manage the installation of an augmented reality objects anywhere in the world using the technology markerless position

Technology

2017 Plan Install 70 locations, 9 B2G Contract, 10 mln paid downloads, $67 mln Revenue

2014 May Grant Microsoft Seed Fund

2014 May Completed contract to develop AR Museum - Ludza Castle (Latvia)

2014 Mart MVP - Mobile app

2014 April The winner of the St.-Petersburg's stage of the Russian Startup Tour

2014 January Obtained Russian Governmental Registration for the Computer

software

2013 November Investment from the Pre-Seed Fund

2013 March Founded

Traction

Market

535 mln. incoming tourists annually

Europe180 mln. who used tablets

1,5 billiontourists annually worldwide

Our immediate aim

Daily 10k visitors per locationtraffic Generation.

70 place in 3 years rate of growth

Conversion Rate: From 0,5% for 4% paid downloads per location for 3 years

+5 %

Business model (for 3-rd year)

10 M PAID DOWNLOADS

$ 2.3 APPLICATION'S FEE

TOTAL 240 M VISITORS PER YEAR

70 PILIGRIM XXI LOCATIONS IN WORLD

$ 23 M

CON

TRAC

TS

$ 2 M $ 42 M

ADVE

RTIS

ING

B2G B2C B2B

con

sum

pti

on

p

att

ern

Consumption pattern

Hey! Seriously...Competitors?

AR mobile app

Competitions

Full 3D scenes with GPS anchor

AR guide with 2D picture and movie

Markerless AR on wide territories

AR tools

Competitions

Denis VasilyevFounderProduct,technology

Team

Iliya KorguzalovFounderresearch,Branding

Diana SorinaFounderMarketing,Sales

Natalia KirichenkoPromotion Sales

Igor RozhdestvenskiyBusiness development consultant.

10+marketing and brandingtourist marketpublisherentrepreneur

15 +history and ethnographytourist marketpublisher entrepreneur

5+software development for mobile platforms

10+B2B Sales

20+PhD in Physics, Theoretical and mathematicalentrepreneur

Requested investments 2014:$650k

Investment aim 2015:Install 30 locations per year and 1.6 m paid downloads

Revenue after investment:2nd year: $3,8М3rd year: $67М

Pre-seed investments we had:$170K

We have:• List of 1000 key persons from the Russian and Europe tourism

industry• 48 agreements with tourism departments for promotion in B2C;• 1 contract just completed• 3 contract to be signed

About investment

Thank you!

Saint Petersburg, Russia,+7(812)313-0866; +7(911)911-7968

www.piligrimxxi.com info@piligrimxxi.com

the time machine