pick me up - stanford facebook class
Post on 10-May-2015
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first app:
PickMeUp
a pickup lines application
with high user engagement
entertaining content
the loop
the numbers
• 86% of users send an action
• > 65% visit at least 10 times
• > 20% visit at least 50 times
that’s great, but…
1-to-1 interactions
are not very viral
let’s go viral!
that’s great, but…
“Invite some friends (please)”
Personal touch
“Share your answer with some friends”
# of invites
“Share your answer with 15 friends”
Include a personal touch in invitesTell them how many to send it to
need a pickmeup?
aj olson
robert matei
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