phygital stores - india's next retail revolution?

Phygital Stores – India’s Next Retail Revolution?

Traditionally, retailers had presence in the form of brick

and mortar stores or physical stores.

Physical stores were the only channel from

which customers could purchase

Physical stores are not always accessible –

they are not accessible on a 24x7 basis

Also, customers run into out-of-stock situations when

they are looking for a specific product…

Online stores, on the other hand, more often than not

claim a higher product fulfilment ratio.

Retailers have realized that neither channel (physical of digital) offer a

well-rounded experience. Each channel has its unique strengths..

While a physical store offers customers the reassurance

of experiencing a product prior to purchase…

…an e-commerce portal offers free shipping and

free returns so customers can experience the

product in the comfort of their homes.

Many leading retailers have now blended their strategy to enhance

their presence on both physical and digital channels…

Establishing a “Phygital” presence allows retailers to

provide customers the best of both worlds

With this model, customers have the ability to research

online and purchase offline or vice versa.

Being truly Phygital also means providing the same

seamless experience across channels and devices.

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