phu truong & stephen hunt tube mogul

PLAN, BUY & OPTIMISEVIDEO SPEND

SOLUTIONS TO HELP BRANDS

Viewability Brand Masterclass Stephen Hunt, Managing Director AU/NZ Phu Truong, Managing Director SEA

All Formats, All Screens, At Scale In One Place

What does Programmatic mean?

What does Programmatic mean?

What does Programmatic Branding mean?

Brand Metrics Are You Measuring What Matters?

Track The Brand Metrics That Matter

% Favourable!

% Favourable!

Track The Perception Shift Your Advertising Delivers

BrandSights uses a control/exposed methodology to compare viewers and non-viewers of your ads

Test, Learn and Evolve With BrandSights

Singapore Survey: Preferred Hotels

IF YOU HAD NO PRICE LIMIT, WHICH HOTEL WOULD YOU PREFER TO STAY AT?

GRAND HYATT SHANGRI-LA CONRAD

80%70%60%50%40%30%20%10%

0%

227RESPONDENTS

Malaysia Survey: Preferred Airlines Routes

SYARIKAT PENERBANGAN YANG MANAKAH AKAN ANDA PILIH APABILA TERBANG KE SINGAPURA?

AIR ASIA TIGERAIR JET STAR

80%70%60%50%40%30%20%10%

0%

304RESPONDENTS

Hong Kong Survey: Which Hotel do you prefer to stay at

假設價錢不是問題，你會選擇以下那一間酒店？

君悅酒店 GRAND HYATT 香格里拉大酒店 SHANGRI-LA 港麗酒店 CONRAD

80%70%60%50%40%30%20%10%

0%

235RESPONDENTS

Validating our Survey: Australian Elections

Opinion Polls Policy Importance

Party Preference In Sydney

Case Study: Indian General Elections

WHICH POLITICAL PARTY WILL YOU VOTE FOR IN THE UPCOMING GENERAL ELECTION IN INDIA?

BJP (NARENDRA MODI) UPA (RAHUL GANDHI) NONE OF THE ABOVE

80%70%60%50%40%30%20%10%

0%

414RESPONDENTS

Ultimate Transparency Did My Ad Have An Opportunity To Be Seen?

Have You Ever Heard This Quote?

"Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker

Know You Know!

Verify Exactly Where Your Ads are Running

Six Things to Look for in a Viewability Solution

Introducing www.openvv.org

Works Across All Inventory Sources

Want To See Where Your Ads Are Running…For Free?

SIGN UP HERE

Which Brands Will Win? Are You Keeping Up With The Programmatic Future?

Join The Brands Who Are Leading The Charge

Why Is Everyone Excited About TubeMogul?

ADD  IN  OSKI  CUSTOMER  TESTIMONIAL  VIDEO  –  ON  BOX    h5ps://tubemogul1.box.com/s/roif5pzKv5a4zumkrhb        

Want To Join Us At TubeMogul University?

Three Final Thoughts…

Think about how you could be the revolutionizing

force in your company’s brand marketing space

Understand the benefits of

upgrading to programmatic

tools – sign up for a free viewability

audit today!

Be the change that demonstrates

online video is a complimentary

media to TV

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