phoenix weekly a leading magazine in the chinese community march, 2012
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Phoenix Weekly
A leading magazine in the Chinese community
March, 2012
Background
Phoenix Weekly, a comprehensive publication launched in 2000 and is published by Phoenix Satellite TV, with permission for distribution in mainland China and overseas.
Editorial covers finance, political events, current affairs, social issues, culture and individual profiles.
Issued on the 5th, 15th and 25th of every month.
Distribution
Hotels : distributed in top-rated hotels in the major cities of China
In-flight: distributed in airlines, e.g. Dragonair
Free Periodicals: complimentary copies are delivered regularly to the leaders of local governments, corporations and tertiary institutions
Retail Sales/Subscription (Mainland China): apart from self-distribution and the cooperation with some provincial post offices and supermarkets throughout the country, Phoenix Weekly has its own team to deliver the magazine directly to the readers
Retail Sales/Subscription (Overseas): overseas distribution including Hong Kong, Macau, Taiwan, Australia, New Zealand, Singapore, Malaysia, Japan, Canada and United States
Distribution
Hotels:
Viewers Profile
Male skewed
Mature age group (24-55)
Well-educated
High income
Government officials, professionals, company managers and oversea educated elites
Source: Phoenix Weekly
Circulation
Monthly Circulation : 450,000 copies
3 Issues Per Month
Source: Phoenix Weekly 2011
Advertising Opportunities
in Phoenix Weekly
Ad Insertion
Advertorial
Editorial
Special supplement
Contest
Front Art Cover
Belly-band
Others (discretionary)
Editorial on Phoenix Weekly
•2 ROP Full-page regular print-ads 215mm(W) X 275mm (H)•1 ROP Full-page Editorial Feature
Ernest Borel was the official watch sponsor of Miss Chinese Cosmos Pageant for 3 consecutive years. Detailed feature on Phoenix Weekly to maximize its product exposure.
Major Advertisers
Mercedes Benz
Volkswagen
Major Advertisers
Mao Tai Jiu
Broad Air Conditioning
One-StopOne-StopIntegrated Marketing OpportunitiesIntegrated Marketing Opportunities
Phoenix Weekly
Phoenix Multimedia Platform
Phoenix New Mediaifeng.com
Phoenix Chinese
Phoenix Ad Information
On-air
In-print On-line
Phoenix InfoNews Phoenix Movies Phoenix N.A. ChinesePhoenix CNE Phoenix HK
Phoenix U Radio
Digital Audio Broadcasting
Thank You
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