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Philips Ledalite VersaForm LED1
Don Jacklin
August , 2014Office & Industry
Philips Ledalite VersaForm LED Recessed luminaire family
Philips Ledalite VersaForm LED2
1. Introduction/ Overview 2. Product details3. Competitive Overview 4. Marketing support materials5. FAQs
PRESENTATION OUTLINE
Philips Ledalite VersaForm LED3
Product OverviewTarget Audience
• Specifiers who value high performance LED technology
• Specifiers who value versatile options
• Specifiers who value harmonious style and clean aesthetic
• End-users who value ease of maintenance and lower Total Cost of Ownership (TCO)
Philips Ledalite VersaForm LED4
Product OverviewPositioning PLS – Lensed recessed LED luminaires
Design BuildContractor Distributor
Large End UserEngineering Firm
Lighting Designer Architect
HVA
DayLine
CORE PERFORMANCE STATEMENT
Commodity products where price is the most important thing
Total cost of ownership products where specification is key
Products sold on the basis of design or innovation
ArcForm
VersaForm
SofTrace
DuaLED
Philips Ledalite VersaForm LED5
Product OverviewDesign
• LED design from the ground up• Architectural grade performance and
versatility to suit a wide range of areas and applications
• Fully luminous appearance• Quiet, clean aesthetic• < 3 ½” housing depth
Philips Ledalite VersaForm LED6
Product DetailsPerformance
• Up-to 115 lm/W• Batwing distribution from
nadir to 35 degrees• Wide row spacing• Improved work plane
uniformity• Ultra low energy densities
Philips Ledalite VersaForm LED7
Product DetailsTechnology – Optics
• Light is coupled and transmitted thru panel via TIR
• Graduated, engineered surface structures homogenize and extract the light
• Smooth, homogenous aesthetic
• Wide batwing distribution
Philips Ledalite VersaForm LED8
Product DetailsMaintenance
• Light engine separate from housing
• Driver access from below the ceiling
• Ease of maintenance or upgrade without expensive rewiring or total fixture replacement
Philips Ledalite VersaForm LED9
Product DetailsTechnology – Integrated Controls
Philips Ledalite VersaForm LED10
Product DetailsOptions
• 3 sizes: 2x2, 1x4, 2x4• T-Grid and Slot Grid ceilings• Static and Air Return• 3000, 3500, 4000K• CRI >80, >90 (3500K)• 3000, 4000lm (2x2, 1x4)• 4000, 5200, 6800lm (2x4)• Chicago plenum• 120 - 347V• Integrated battery packs• Response Daylight and Philips Actilume
Occupancy sensors• No charge dimming (0-10V)
Philips Ledalite VersaForm LED12
Product DetailsApplications – Open Office
2x2, 4000lm*, 3500KLight Level 37 fcEnergy Density 0.52 W/ft2
Workplane Uniformity 1.84 (max:min)Luminaire Efficacy 101.5 lm/W
Philips Ledalite VersaForm LED13
Product Details Applications – Health Care
2x4, 5200lm*, 4000KLight Level 29 fcEnergy Density 0.43 W/ft2
Workplane Uniformity 1.83 (avg:min)Luminaire Efficacy 110.7 lm/W
Philips Ledalite VersaForm LED14
Product OverviewHow to Win• Win on Performance: high efficacy + wide spacing criteria = low LPDs
• Win on Aesthetics: clean, homogenous, fully luminous appearance
• Win on Versatility – all 3 main sizes (2x2, 1x4, 2x4), multiple lumen packages, color temps, 80 and 90 CRI, all ceiling types
• Win on a complete Philips system: Philips platform LEDs, Philips platform driver, Philips luminaire and optics, Philips integrated controls options
• Win on ease of maintenance and upgradability
• Win on Peace of Mind: Lighting facts, DLC, 3rd party verified photometry and testing
• Win on $$ and sense: Low LPDs + Ease of maintenance + Integrated controls + Long life = Low TCO
Philips Ledalite VersaForm LED15
Product OverviewCompetitive Analysis
Competitive Analysis Aug, 2014
VersaForm
Category Architectural Spec Troffer Family Key: Better than competitors
Type Recessed, Surface direct distribution Matches competitors
Key Selling Features Worse than competitors
Comparison of Key Features
Philips Ledalite Focal Point Zumtobel RABMark Architectural
Lighting
Product VersaForm Nivo Light Fields LED Recessed LED Nol
Key strength…Performance,
Distribution, Access and Options
Frameless Design & Access
Excellent Lighting Quality (Glare Control) With
High EfficacyUltra Smooth Diffusion
Elegant Styling & Multiple Lensing Options
(Install From Bottom)
Aesthetics
DiffuserVacumn extruded lens in an en elegant form factor
Flat or tegular Panels (dropped diffuser
position up to 7" down from the ceiling plane in
1" increments)
Lens frame is powder coated in Silver paint
designed to resemble an anodized finish
PanelCompact form with a
center reveal in an ultra shallow version
Sizes 1x4, 2x4, 2x2 2x2 1x1, 2x2, 1x4 1x1, 2x2, 1x4 1x1, 2x2, 1x4Optical control
OpticsLight-Guide & Frosted
Lens.125" thick formed
frosted acrylic diffuserMicro-Pyramidal Optic
High-transmission Acrylic Lens
Contoured acrylic lens diffusion system for
rounded profile: clear with overlay, clear frost & white frost. Squared
profile available in: clear frost & white frost.
Light Engine separate unit enabling easy maintenance and upgradability
Extended design flexibility: all standard sizes, all ceiling variants, air return, 80 and 90 CRI options, integrated controls
Efficacies up to 115lm/W plus a batwing distribution means wide row spacing, fewer luminaires and exceptionally low energy density (W/sqft)
Competitive Price
Balanced Brightness with glare control
Low voltage disconnect to driver
Philips Ledalite VersaForm LED16
Product OverviewCompetitive Analysis
Philips Ledalite Focal Point Zumtobel RABMark Architectural
Lighting
Distribution Direct, BatwingDirect, Teardrop
(Lambertion)Direct, Lambertion Direct, Lambertion Direct, Lambertion
Best Efficacy ~115 lm/W 90 lm/W 93 lm/W 100 lm/W 92 lm/W
1.69 1.3 1.2 1.2 1.2, 1.26
Versions
Mount Recess, Surface RecessRecess, Pendant,
SurfaceRecessed Recessed
Ceiling Types15/16" Standard, 9/16" Tegular, Slot Grid, Air
Return, Dry Wall
15/16" Grid, 9/16" Grid, 9/16" Slot Tee, 15/16" Tegular, 9/16" Tegular
- Integral Tee Grid9/16” slot grid, 15/16” inverted tee, or 9/16”
inverted tee
LED Light Engine
Lumen Packages 3000, 4000, 5200, 68002200, 2800, 3500, 4000
lm (Low, Standard, Medium, High)
1300, 1600, 3800 lm 3200, 3500, 4500 lm2000, 3500, 4000, 7500
lm
Driver0-10 Dimming, below
ceiling access
0-10 Dimming, Optional Lutron, below ceiling
access
0-10 Dimming, Optional Lutron, Above ceiling
access0-10 Dimming
0-10 Dimming, integrated thermal fold-back management to prevent over heating
MaintenanceTool-less below ceiling
access, low voltage engine disconnect
Below ceiling access Above ceiling access Above ceiling access Room Side access
ControlsResponse Daylight,
Actilume Occ- Occupancy - nLight®
CRI >80, >90 >80 85 84 >80
Color Control <3 Step McAdam <3 step McAdam 3.5 step McAdam 3 step McAdam 2.5 step McAdam
Lumen maintenance L70 to 54k hrs L70 to 50k hrs L70 to 60k hrs L70 to 100k hrs?
TM-21 Published - - -Regulatory DLC, Lighting Facts UL & CUL DLC, Lighting Facts UL, DLC CSA, Lighting Facts
Warranty 5 Year Limited Warranty 5 Year Limited Warranty -No Compromise 5 Year
Warranty5 Year Limited Warranty
Delivery 4 weeks - - - -
Base price USD $/(2x2)* $220 $250 $275 $190
* Approximate distributor net pricing including typical commission rates. Prices based on standard LED output for a 2x2, and may not match latest prices.
Spacing Criteria (90 degree)
Philips Ledalite VersaForm LED17
Product OverviewCompetitive Summary – Performance VersaForm
• Peak distribution at 35 degrees
• 36W per luminaire• 1.29 max:min• No wasted light below
luminaire
Philips Ledalite VersaForm LED18
Product OverviewCompetitive Summary – Performance Competition
• Peak distribution at 0 degrees• 46W per luminaire• 2.26 max:min• Wasted light below luminaire• 13% less light between
luminaires• 22% more energy
Philips Ledalite VersaForm LED19
Product OverviewPricing and CSO
• 2x2 pricing starts at $220 USD• 1x4 pricing starts at $250 USD• 2x4 pricing starts at $290 USD
• All prices DN, for base configurations
• CSO lead time: 4 weeks shipping from factory from released order
• Inventory to support all main runner types right away
Philips Ledalite VersaForm LED20
Marketing and Support MaterialsLiterature and others
• Brochure and technical bulletin: ProLibrary and Hart Hankes www.plliterature.com
• Spec sheets• ies files• Revit files• Product Images• Application images• Install instructions• Sales presentation www.philips.com/VersaFormLED
• LightXpress and SAP loaded and ready
Philips Ledalite VersaForm LED21
Marketing and Support MaterialsSales Kits
• All main sales offices receiving samples
• On-demand samples available from Ledalite factory
• Sample kit includes– 2x2 3000lm, 3500K– Integrated Response DS– Cord and plug with
dimmer switch– Table cloth– Display hooks and feet
stands– Demo instructions
Philips Ledalite VersaForm LED22
•We primarily use MesoOptics when cut-off is most important. In this case, the Light Guide technology we’ve engineered has structures to achieve a slightly wider distribution for wider row spacing. It is for this reasons we chose to use Light Guide technology.
? Why haven’t you used MesoOptics
•We wanted to achieve a very clean, homogenous aesthetic. We know this is very popular in design today. That is the reason we haven’t used hard rails in the lens frame. We also needed some central element for structural support – especially in a 2x4. We also liked how the vertical wall of the center channel provides just a hint of brightness.
? Why have you chosen to do an aesthetic similar to Vectra
•Samples are shipping in three Waves. Some offices in Wave 1 should already have samples. Wave 2 and 3 are shipping next week and the week after.
? When will all offices receive their sales samples
•The IES recently issued a technical memorandum for projecting long term lumen maintenance of LED sources. It essentially said projected lifetime claims beyond 6x measured test data does not have any practical or meaningful value and are therefore removed from the reporting tables. Reported Lumen Maintenance life will be limited to 6x the total test duration. The lumen maintenance as reported according to IES TM-21 is therefore L70 (9K) > 54Kh.
? What is the lumen maintenance claim of the LEDs
•DLC, Yes. All configurations. Energy Star, No. Energy Star is only applicable to residential luminaires. All of our products are sold through the Professional channel.
? Is VersaForm Energy Star and DLC compliant.
FAQs
Philips Ledalite VersaForm LED23
For questions, please email Don.Jacklin@philips.com
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