p&g - usaid - oecd · • p&g hosted 14 top-tier mommy bloggers • exclusive,...

Global Beauty & Grooming

Global Household Care

Global Health & Well-Being

Billion-DollarBrands

$500 Millionto $1 Billion

Worldwide OperationsMarket Development Organizations

Innovation is Our Lifeblood.

We arePurpose-Driven and Values-Led.

The Consumer is Boss.

We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.

As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

Our Purpose

• P&G hosted 14 top-tier mommy bloggers

• Exclusive, behind-the-scenes experience and conveyed Pampers’ deep understanding of baby development

• Conveyed the human face behind the brand and all the hard work and passion that goes into product innovation

• Immediate perception shift

• “Let the inside out”

• Bloggers become immediate and unsolicited ambassadorsto help heir readers join in the fight against tetanus

A brand is no longer what we tell the consumer it is –it is what consumers tell each other it is.

Scott CookChairman Intuit, Board of Directors – P&G

Insight: 

There are feminine care related topics that teen girls are too embarrassed to talk to their parents, teachers, or friends about.

Girl Talk enables teen girls to anonymously have a public discussion about something that is embarrassing

– Helps to build her confidence 

– She sees that all girls are going through similar situations

– 3 out of 5 top topics discussed are feminine care related.  

– Girl Talk drives repeat visits to the site and consumer loyalty for beinggirl.com and its brands.

– Comments on Girl Talk provide P&G with valuable consumer insight.

– 800 ‐ 1,200 Girl Talk posts per day.

– Currently live in 14 countries.

– Girl Talk is built into the global template for beinggirl.comand will be rolled out to the 45+ countries worldwide. 

Kenyan Drinking Water Samples

Turbidity (NTU)

1850 55 37 1

Refresh Big Idea – Share “The Miracle”

• The true phenomenon of CSDW is in the PūR Purifier of Water and its power to transform dirty, muddy water to clean, safe drinking water.

• Once you see it, and understand the enormity of the problem, you can’t help but want to join in and be part of the solution.

FY08/09 Marketing Objective & Strategies

Objective:

• Refresh and Reinvigorate Children’s Safe Drinking Water as P&G’s game-changing CSR initiative.

Strategies:

• Leverage the scale, network, and relationships of P&G to grow opportunities and drive a high level of efficiency.

• Create high-impact engagements and collateral that spread the word and facilitate donation.

• Widen our relationships to grow ambassadorship of the cause

• Create smart integration opportunities with PuR brand to drive both enterprises

Sharon R. Waters, PhDEdgeworth Elementary200 Meadow LaneSewickley, PA 15143

consumer understanding

brandbuilding

innovationgo-to-marketcapability

global scale

Core Strengths

A.G. LafleyChairman of the Board and Chief Executive Officer

Our vision is simple. We want P&G to be known as the company that collaborates

— inside and out — better than any other company in the world.