pew internet: the new news media-scape

THE NEW NEWS MEDIA-SCAPE

Lee Rainie – Director Pew Internet ProjectPublic Broadcasters – Atlanta February 17, 2009

2.17.2009 2News media-scape

New information ecosystem: Then and Now

Industrial Age

Info was:

Scarce

Expensive

Institutionally oriented

Designed for consumption

Information Age

Info is:

Abundant

Cheap

Personally oriented

Designed for participation

2.17.2009 3News media-scape

2000

46% of adults use internet

5% with broadband at home

50% own a cell phone

0% connect to internet wirelessly

<10% use “cloud”

= slow, stationary connections built around

my computer

The internet is the asteroid: Then and now

2008

74% of adults use internet

58% with broadband at home

82% own a cell phone

62% connect to internet wirelessly

>53% use “cloud”

= fast, mobile connections built around outside servers

and storage

2.17.2009 4News media-scape

Media ecology – thenProduct Route to home Display Local storage

TV stations phone TV Cassette/ 8-track

broadcast TV radio

broadcast radio stereo Vinyl album

News mail

Advertising newspaper delivery phone

paper

Radio Stations non-electronic

Tom Wolzien, Sanford C. Bernstein & Co

2.17.2009 5News media-scape

Media ecology – nowProduct Route to home Display Local storage

cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content iPod /MP3server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery phone cable boxRadio stations camcorder/camera PDA/Palm game console

game console paperSatellite radio non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Ecosystem change – 1

Volume of information grows

… and the “long tail” becomes more important

-- Chris Anderson

Tra

ffic

Content

20%-40% of traffic or salesin the “long tail”

Amazon, Rhapsody/iTunes, Netflix

Ecosystem change – 2

Variety of information and sources of information grow

… and people have more options for their passions-- Markus Prior and Cass Sunstein

Ecosystem change – 3

Velocity of information increases and smart mobs emerge

-- Howard Rheingold

Clay Shirky

Ecosystem change – 4

Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are

-- Nielsen Company

Ecosystem change – 5

People’s vigilance for information changes in two directions:

1) attention is truncated (Linda Stone)

2) attention is elongated (Andrew Keen; Terry Fisher)

Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006

Ecosystem change – 6

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

1) Virtual Worlds

Ecosystem change – 6

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

2) Mirror Worlds

Ecosystem change – 6

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

3) Augmented Reality

Ecosystem change – 6

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

-- Metaverse Roadmap Project

4) Life-logging-- Gordon Bell

Ecosystem change – 7

Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte

Ecosystem change – 8

The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change.

-- William Dutton

Ecosystem change – 9

Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself

-- Henry JenkinsDavid Weinberger

Ecosystem change – 10

Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold.

-- Barry Wellman

2.17.2009 23News media-scape

64% of online teens have created their own profile on a social network site like MySpace or Facebook

----35% of online adults

have such profiles

Content creation

2.17.2009 24News media-scape

33% of college students keep blogs and regularly post

54% read blogs----13% of online adults

have a blog36% read them

Content creation

2.17.2009 25News media-scape

Content creation

20% of online young adults say they remix content they find online into their own artistic creations

----

11% of online adults have done this

2.17.2009 26News media-scape

Behold Homo Connectus

Different species with a different sense of … • Expectation about access to information • Place and distance• Presence with others• Social networking possibilities• Capacity to build community• Possibilities of play• Time use • Personal efficacy

2.17.2009 27News media-scape

A new pattern of communication and influence

• attention

• acquisition

• assessment

• action

2.17.2009 28News media-scape

How do you….

• get his/her attention?

– leverage your traditional platform

– offer alerts, updates, feeds

– be available in relevant places

– find pathways through his/her social network

2.17.2009 29News media-scape

How do you….

• help him/her acquire information?– be findable in a “long tail” world– pursue new distribution methods– offer “link love” for selfish

reasons– participate in the conversation

about your work

2.17.2009 30News media-scape

How do you….

• help him/her assess information?– honor the ethics of your kind of story

telling– be transparent, link-friendly, and

archive everything– aggregate the best related work– when you make mistakes seek

forgiveness

2.17.2009 31News media-scape

How do you….

• assist him/her act on information?

– offer opportunities for feedback

– offer opportunities for remixing

– offer opportunities for community building

– be open to the wisdom of crowds

2.17.2009 32News media-scape

Thank you!

Lee Rainie

Director

Pew Internet & American Life Project

1615 L Street NW

Suite 700

Washington, DC 20036

Lrainie@pewinternet.org

202-419-4500