peter morville, iop 2006

morville@semanticstudios.com

Peter Morville, IOP 2006

Ambient Findability

Massive Scale Beyond Your ImaginationA Recommended Approach to Creating

the World Brain with Instant Recall

Peter Morville

Background• Library and Information Science• Information Architecture Pioneer • Co-Author, IA for the World Wide Web (1998, 2002)

Current Roles• President, Semantic Studios• Co-Founder, Information Architecture Institute• Faculty, UM School of Information• Author, Ambient Findability (2005)

1. The combination of organization, labeling, and navigation schemes within an information system.

2. The structural design of an information space to facilitate task completion and intuitive access to content.

3. The art and science of structuring and classifying web sites and intranets to help people find and manage information.

4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

“Most of the complaints we get are due to the way users search; they use the wrong keywords.”Manufacturing Manager in Must Search Stink? by Forrester Research

Search is a System

http://semanticstudios.com/publications/semantics/search.html

Location

TrustHits

Location

Findability Facts• For every search on cancer.gov, there are over 100 cancer-related searches on public search engines.• Of these searches, 70% are on specific types of cancer.

morville@semanticstudios.comfind·a·bil·i·ty n

The quality of being locatable or navigable.

The degree to which an object is easy to discover or locate.

The degree to which a system or environment supports wayfinding, navigation, and retrieval.

am·bi·ent adj

Surrounding; encircling; enveloping (e.g., ambient air)

the ability to find anyone or anything from anywhere at anytime

Chained Libraries

In the Middle Ages there were few books, and those that did exist were usually kept locked in chests or cupboards, or chained to desks in a church.

“This book belongs to the monastery of St. Mary of Robert's Bridge, whosoever shall steal it, sell

it or in any way alienate it from this house, or mutilate it, let him be forever cursed.”

Print, film, magnetic, and optical storage media produced about 5 exabytes of new information in

2002. Ninety-two percent of the new information was stored on magnetic media, mostly in hard disks.

How big is five exabytes? If digitized, the nineteen million books and other print collections in the Library of Congress

would contain about ten terabytes of information; five exabytes of information is equivalent in size to the

information contained in half a million new libraries the size of the Library of Congress print collections.

Although the Internet is the newest medium for information flows, it is the fastest growing new medium of all time, becoming the information

medium of first resort for its users.

http://www.sims.berkeley.edu/research/projects/how-much-info-2003/

A wealth of information creates A wealth of information creates a poverty of attention.a poverty of attention.

Herbert Simon, Nobel Laureate Economist

David Rose

ambientdevices.com

Automatic LocatesSchedule an "automatic locate" to see where your child is at a given time.

Breadcrumbing FeatureThis feature is great for identifying a specific route or series of destinations.

“In July, Mexico's attorney general became a smart object. Rafael Macedo de la Concha had an RFID chip implanted in his arm that can track and authenticate him, a bold bid to fight government corruption. Of course, it's his brain that makes him smart. It's the chip that makes him an object: cataloged, searchable, and locatable in space and time.”Bruce Sterling, Wired

Ubiquitous Findable Objects

Products - Possessions - Pets - People - Places

morville@semanticstudios.comReciprocal Transparency

“In the information age to come, cameras and databases will sprout like poppies – or weeds – whether we like it or not. Over the long haul, we as a people must decide the following questions:

Can we stand living exposed to scrutiny, our secrets laid open, if in return we get flashlights of our own that we can shine on anyone who might do us harm – even the arrogant and strong?

Or is an illusion of privacy worth any price, even the cost of surrendering our own right to pierce the schemes of the powerful?”

ABOUTNESS

FINDABILITY

Revenge of the Librarians

Metadata

The old way creates a tree. The new rakes leaves together.

David Weinberger

Learns, Proposes, Innovates, Gets All The AttentionLearns, Proposes, Innovates, Gets All The Attention

Remembers, Disposes, Integrates, Has All The PowerRemembers, Disposes, Integrates, Has All The Power

PACE PACE

LAYERINGLAYERING

Paid search is the fastest growing business in the

history of media; estimated to hit $23 billion by 2010.

“Search has become the new interface of commerce.”

John Battelle

Faceted ClassificationScoped SearchSort by Rating, Price, SalesSearch Inside the Book

See More by ManufacturerDiscover Similar ItemsCustomers Also BoughtView Accessories

Editorial & Customer ReviewsRate the ReviewsTop Reviewers

User-Created GuidesFavorite People ListPurchase Circles

Recently ViewedThe Page You MadePreviously Placed Orders

“There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns - the ones we don’t know we don't know.”

Open Source Intelligence

“In the world of secret services, Open Source Intelligence (OS-INT) means useful information gleaned from public sources.”

“We use the term differently…OS-INT means the application of collaborative principles developed by the Open Source Software movement to the gathering and analysis of information.”

http://www.firstmonday.org/issues/issue7_6/stalder/

The Story of the 3 Stone Cutters

1. I am making a living.

2. I am doing the best job of stone cutting in the county.

3. I am building a cathedral.

The Future of Libraries and Collections, Reg Carrhttp://www.bodley.ox.ac.uk/librarian/fiesole/fiesole.htm

““I leave to several futures (not to all) my garden of forking paths.”I leave to several futures (not to all) my garden of forking paths.” Jorge Luis BorgesJorge Luis Borges

IA Therefore I AmPeter Morvillemorville@semanticstudios.com

Semantic Studioshttp://semanticstudios.com/

Ambient Findabilityhttp://findability.org/

IA Institutehttp://iainstitute.org/

This Presentationhttp://semanticstudios.com/osi2006.ppt

peter morville, iop 2006

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