pestle analysis of google cardboard

Suchit Sanap 15106A1008

Deepica Singh 15106A1018

Saurabh Gandhi 15106A1028

Sandeep Bairam 15106A1038

Taha Khan 15106A1048

Akshay Chavan 15106A1058

It is Google 20 percent project

It is a virtual reality (VR) platform

Low-cost system to encourage interest and

development in VR and VR applications

Hardware specification– Foldable

cardboard,45mm 3D biconvex lens, a magnet,

and Velcro/rubber band

Software – Google cardboard compatible app

GOOGLE CARDBOARD

P

E

S

T

E

L

• Tax policy

-Vat

-Sales tax

• Employment opportunity in software field

ECONOMICAL

• Cost sheet

• Affordable

• Low labour cost

• Small working space

Social

• Increase in the number of virtual reality

users world wide including India

• Growing interest of users belonging to age

groups between 15-55 years

• Follow US trend

• Portable

0.39

4.7

12

28

0

5

10

15

20

25

30

y 2015 y 2016 y 2017 y 2018

Nu

mb

er

of

use

rs in

mill

ion

s

Years

Trending in virtual reality users(2015-2018)

TECHNOLOGICAL

• Use of google cardboard compatible app

• Ergonomics

• Boost of technology

• Easy to operate

• Compatible with both Android(4.4kitkat

and higher) and IOS

ENVIRONMENTAL

• No use of environmental hazardous

products

• Pollution free

• Easily disposable

• Low wastage

LEGAL

• Require consent from I & T Ministry

• Obtaining Creative Common License

REFERENCE

• http://www.collegelib.com/t-google-cardboard-

virtual-reality-seminar-abstract-report.html

• https://www.google.com/get/cardboard

• http://www.statista.com/statistics

• http://en.wikipedia.org/wiki/Google_Cardboard