perth digital ratings - may 2014

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PERTH

SCA DIGITAL – MAY RATINGS INDEX

Slide 3 SCA Network Monthly Unique Browsers - WA Slide 4 Today Network Monthly Users - WA Slide 5 Triple M Network Monthly Users - WA Slide 6 Perth Radio Groups Ranked by Avg. Daily UB - WA Slide 7 Mobile Share of Daily Radio Browsing – Today Network & Triple M Network – WA Slide 8 People Talking About On Facebook – Radio Companies – Perth

Perth

SCA Network traffic in WA increased 46% year on year in Average Daily Unique Browsers to 13,870 – Highest Ever ! Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.

SO THIS HAPPENED…

Source: Nielsen Market Intelligence (WA) – May 2013 – May 2014 – SCA Network – National

Today Network traffic in WA increased by 68% year on year in Average Daily Unique Browsers to 9,838 – Highest Ever ! Driven by Shows, Social, Celebrity and Mobile Browsers.

TODAY NETWORK AVERAGE DAILY

UNIQUE BROWSERS - WA

Source: Nielsen Market Intelligence (WA) – May 2013 – May 2014 - Today Network National (All SCA Stations)

Triple M Network traffic increased in WA by 57% year on year in Average Daily Unique Browsers to 1,544 – Highest Ever ! Driven by AFL, NRL, Social, Rock News and Mobile Browsers.

TRIPLE M NETWORK AVERAGE DAILY UNIQUE BROWSERS

Source: Nielsen Market Intelligence (WA) – May 2013 – May 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)

Source: Nielsen Market Intelligence (Domestic) – May 2014 – Mix 94.5 Perth

Mix 94.5 traffic reached 3,293 Australian Average Daily Unique Browsers!!Driven by Local, Social, Music and Mobile Browsers.!

MIX 94.5 AUSTRALIAN AVERAGE DAILY UNIQUE BROWSERS

Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data sourced from Nielsen Market Intelligence (Domestic) and Nielsen Answers has been used wherever possible. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. The Social data is collated using the public terms of the respective network public APIs and terms of service. The Social Data is not currently domestic. This will be amended if and when possible. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to clive.dickens@sca.com.au

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