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RSM - a force for positive change
Executive programme
Three-day programme
Learn fundamental knowledge of the structural, tactical and psychological dimensions of
persuasion in the Persuasive Leadership programme. Discover how to master your internal
power and political networks in this highly experiential course.
190
277
-03
- k
risk
ras.
nl
Peer feedback
Highly rated
by participants Thought-provoking
Expert guest
speaker
Unique
theatre setting
Persuasive Leadership
RRotterdam School of Managementotterdam School of Management Erasmus UErasmus Universityniversity
Fleur de LimaFleur de Lima is business transformation director Change & Learning at GKN Aerospace, and
an accomplished executive trainer, facilitator and coach. She is passionate about working on
corporate and theatre performances. Fleur is founder and owner of Performance in Business,
applying lessons from the arts in leadership and organisational development; and of TAT (The Art
of Theatre), an international theatre company. Her PhD research at DCI Business School focuses
on the utility of theatre-based OD interventions in organisational change. Fleur is visiting faculty
at RSM and at Cambridge Judge Business School, where she teaches leadership development,
HR and change.
Continue your learningexperience at RSM
Conquering corporate politics
Do you find company politics and power structures
challenging? Is your company experiencing increasing
levels of volatility, complexity and ambiguity? Leaders in
these organisational environments can exercise influence rather
than control through subtle stimuli and changes. Being able to
persuade people around you is important to advance careers,
influence policy and practice, manage change, and build
relationships with existing – and potential – business partners.
Act with greater confidence and tactical mastery
This intensive three-day programme is designed to teach
you the structural, tactical and psychological dimensions of
persuasion. You will gain valuable experience using a broad
range of unusual but effective approaches and interactions,
to act with greater confidence and tactical mastery within
your organisation.
You will learn from a leading business educator and a renowned
actor and art director to identify the networks of power and
politics in your organisation, and to navigate them effectively.
The programme offers a refreshing perspective of leadership by
drawing on functional theatre techniques, making it very useful
for internalising your new insights into leadership.
Value for you and your company
After this programme, you will be able to:
» use persuasive tools effectively
» avoid behaviour that is counterproductive
» lead and influence highly experienced people
» deal with corporate politics
» develop your circle of influence and expand it
» determine benefits and costs of various influence
techniques
» diagnose the political influence network within and outside
of your organisation
» develop and implement strategies to effectively influence
stakeholders, including customers, colleagues and board
members.
Persuasive Leadership
www.rsm.nl/faculty
Prof. Patrick FloodPatrick Flood is professor of organisational behaviour at Dublin City University, and co-author
of The Persuasive Leader: Lessons from the Arts and 10 other books. He is an award-winning
researcher, consultant and international teacher of organisational behaviour, leadership and
change management, and an elected fellow of the UK’s Academy of Social Sciences. He advises
start-ups and top management teams on functioning and leadership development to improve
the effectiveness of organisations. His research work focuses on the impact of leadership and
human resource practices on organisational performance, and he has worked at business
schools in North America, Europe, Asia and Australia.
Day 1: 09:00 – 17:00
Persuade self Learn and practise skills that will make you a more persuasive communicator
» Pitch perfect: acquaint yourself with your body-voice instrument
» Principles of persuasion: persuasive leadership theory
» Persuasion and lessons from the arts: evidence from literature, fine arts and
performing arts
» Advanced self-assessment: reflective exercise
Day 2: 09:00 – 17:00
Persuade peers Discover the power of your network
» The art of networking: creating a scene
» Understanding influence networks: mapping social networks
» Leadership cards exercise: influencing within the leadership culture
» The winning network: influence by building an effective network for mobilisation
Day 3: 09:00 – 17:00
Persuade audiencePlay the game of power, politics and persuasion
» Power and politics: case discussion
» Practical exercise part 1: building characters
» Practical exercise part 2: immersive journey
» Spect-actor exercise: forum theatre
You are …
You and your fellow participants are
senior managers or middle managers who
are about to enter senior management,
and need to be influential and powerful
through skilful communication. You have
substantial leadership experience from
any department, discipline or industry.
Experience in a multi-stakeholder
environment is helpful, although not
required.
Programme design
Daily practical exercises will be linked
to leadership theories of persuasion,
influencing and corporate politics
in a theatre environment. Exercises
include case discussions, use of applied
theatre techniques, mapping networks,
and conducting individual creative
assignments.
» Peer review
» Theory lectures
» Classroom discussions
» Role-plays
» Learning by doing
© 2019 Rotterdam School of Management, Erasmus University (RSM). The information in this publication is correct as of September 2019, but RSM reserves the right to make changes affecting policies, fees, curricula, or any other matter announced in this publication without further notice. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise without written permission from RSM.
190
277
-03
- k
risk
ras.
nl
Talk with our programme advisors to
discover which programme suits you best
Check if you meet the
admission requirements
Complete your pre-
programme assignments
Join the programme
Get your certificate
rsm.nl/pl
Continue your learning experience
Rotterdam School of Management, Erasmus University (RSM)
is one of Europe’s top 10 research-based business schools. RSM
provides ground-breaking research and education furthering
excellence in all aspects of management, and is based in the
international port city of Rotterdam – a vital nexus of business,
logistics and trade. RSM’s primary focus is on developing business
leaders with international careers who are a force for positive
change in the world thanks to a first-class range of bachelor,
master, MBA, PhD and executive programmes.
A programme for your entire team?
All of our open programmes can also be offered and delivered
as in-company training to groups of employees from the
same organisation. This allows us to develop a programme
that focuses on your organisation’s own situation and issues.
We can schedule it at a time and location that works for you.
We can also tailor the content to fit your organisation’s needs.
Please feel free to contact us for a no-obligation proposal and
to explore the possibilities.
rsm.nl/incompany
RSM Executive Education
Bayle Building
Burgemeester Oudlaan 50
3062 PA Rotterdam
The Netherlands
www.rsm.nl/executive
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