persuasion 2012
Post on 28-Jan-2015
440 Views
Preview:
DESCRIPTION
TRANSCRIPT
Persuasion 2013
PersuasionPersuasion is a form of social influence. It
is the process of guiding oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.
The psychology of persuasion
Robert B. Cialdini
1. Wederkerigheid 2. Commitment en consistentie 3. Sociale bewijskracht 4. Sympathie 5. Autoriteit 6. Schaarste
Weapons of influence
Wederkerigheid
Commitment en consistentie
Cognitieve dissonantie
Sociale bewijskracht
Sympathie
Autoriteit
Autoriteit
Autoriteit
Schaarste
Schaarstezolang de voorraad strekt
Prospect theory van Kahneman
http://www.youtube.com/watch?v=cyzwa0TyuIE
Meet B.J.Fogg
Persuasive Technology
Persuasive Technology
Triggers
Persuasive Technology
Huiswerk
top related