personas! they make everyone happy
Post on 12-May-2015
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DESCRIPTION
Quick overview of personas. Presented as part of a panel discussion at MkeUX 2/21/2011.
TRANSCRIPT
Personas! they make everyone happy.
Personas!They make everyone happy.
Personas! they make everyone happy.
What is a persona?
Personas! they make everyone happy.
A specific and vivid personification of one of your users.
It is not:
• Market research• Generalized information• A real person
A persona is:
Personas! they make everyone happy.
Why should we do them?
• Build consensus on the team• Create empathy• Reality check during design and development
Personas! they make everyone happy.
What do they look like?
Personas! they make everyone happy.
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