personalized medical emergency and distress system en-focus! 1 group demonstration - personalized...

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Group Demonstration - Personalized Medical Group Demonstration - Personalized Medical Emergency and Distress System (PMEDS)Emergency and Distress System (PMEDS)

Proof of concept demonstration by en-Focus!, Inc.

for ENSC 305/340

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Introducing Our Team MembersIntroducing Our Team Members

Primary Project Specialization• Paulman Chan

۰ Temperature Sensor and Documentation Lead• Mirela Cunjalo

۰ ECG and Breathing Sensors• Brian McKenzie

۰ PIC microcontroller / Software and Interface• Scott Nelson

۰ Base Station and Hardware Design• Ryan Monsurate

۰ RF Communications

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Presentation RoadmapPresentation Roadmap

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Presentation RoadmapPresentation Roadmap

• The Problem – Introduction• The Product/Solution• Target Markets• Product Development

۰ Barriers to entry and Competition

• Market/Revenue plan• Team Dynamics• Conclusion• Acknowledgements

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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The Problem – IntroductionThe Problem – Introduction

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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The Problem – IntroductionThe Problem – Introduction

• People who live alone are at risk• Accidents can occur suddenly that

incapacitate the person• The 1st and 3rd leading causes of death

۰ Heart disease and stroke

• Comprehensive monitoring is impractical۰ Highly restrictive in movement and

comfort۰ Expensive

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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The Product/SolutionThe Product/Solution

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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The Product/SolutionThe Product/Solution

• Intelligent Shirt Platform۰ Comprehensive feature set:

» Heart rate monitor

» Temperature sensor

» Breathing monitor

۰ RF transmission to base station

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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The Product/SolutionThe Product/Solution

• Real-time Monitoring۰ With real-time analysis and crisis detection۰ Security center

• Base Station۰ RF communication reception۰ Handles data analysis۰ Computer user interface (for the mock-up)

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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The Product/SolutionThe Product/Solution

Flow chart overview of the PMEDS system.

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Target MarketsTarget Markets

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Target MarketsTarget Markets

• Elderly living alone۰ Heart attack or stroke۰ Respiratory arrest۰ Hypothermia

• Athletic Training Data – adv. breathing۰ High-end fitness clubs۰ Home use by professional athletes۰ Adaptable for longer-range monitoring

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Product DevelopmentProduct Development

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Product Development - Funding Product Development - Funding

• Venture Capital• Line of Credit• Family Loans• NSERC• Canada R&D tax break

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Product Development - CertificationProduct Development - Certification

• Canadian Standards۰ Canadian Standards Association

• International Standards۰ Underwriters Laboratories

• Health Canada Approval

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Product Development - Manufacturing CostsProduct Development - Manufacturing Costs

Component costs for the prototype:• $155.21

Component cost per production unit:• $135.98

۰ Redesignable for lower cost۰ Easily reducible by $50 if custom RF

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Product Development - CompetitorsProduct Development - Competitors

• Digital Angel۰ (not shirt) Temperature, Fall Detection,

GPS• Sensatex

۰ Military Research – Still in development

• Competitor’s Products۰ Captial Cost - $500 – Thousands of $۰ Monthly Service Fee - $20 - $50۰ Most are Passive Montoring products

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Market/Revenue PlanMarket/Revenue Plan

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Market/Revenue PlanMarket/Revenue Plan

• Capital Expenditure۰ Three Shirt Models – Features

• Monthly Monitoring۰ Hardware installation۰ Software updates۰ Customer support

• Solid revenue potential

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Team DynamicsTeam Dynamics

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Team DynamicsTeam Dynamics

• Division of the group into sub-teams was effective

• Group structure was an informal interactive/web organization

• Some inter-personal tendencies to annoy were successfully suppressed

• Mutual respect in the group was present• Task assignments were often self-chosen

and completed on the person’s own initiative

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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ConclusionConclusion

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Conclusion - ProductConclusion - Product

• Proof-of-concept device is successful• Good market potential• Need more medical research on vital

statistics• Revenue plan allows for growth and

sustainability• We learned a lot from this project

۰ Like to begin development and implementation earlier

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Future WorkFuture Work

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Future WorkFuture Work

• More research on:۰ The healthy and dangerous ranges for vital

statistics۰ Shirt materials technology۰ Miniaturization of components and durability for

shirt use

• More development on:۰ False alarm tolerance and sensor accuracy۰ Ensuring that the PMEDS will consistently be

used and operate properly۰ Power consumption and increased wireless range

and custom RF

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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AcknowledgementsAcknowledgements

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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Thanks!Thanks!

• Andrew Rawicz• Steve Whitmore• Andrew Pruszynski• Nakul Verma• Fred Heep• Gary Shum

Personalized Medical Emergency and Distress Systemen-Focus! <en-Focus@sfu.ca>

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AcknowledgmentsAcknowledgments

Special Thanks• Microchip• Analog Devices• Texas Instruments• Maxim IC

Special Mention• Bourns

Time for Time for questions!questions!

Be Nice Be Nice Please!Please!