personalisation in the age of the customer
Post on 14-Jan-2017
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Who is it for?
Brands & Organisations Targeted advertising
and content
Consumers Relevancy and
Improved User Experience
Trust
• Most Institutions are trusted less with data than they are generally
• Younger people are more trusting with data than older
• Online retailers, internet companies, supermarkets, charities and academics have the biggest gaps between overall trust and trust with data
• Main concerns are usage creep, no personal benefit, and loss of data
Why this approach?
● Easier to get budget sign-off
● Easier to get internal buy in/ support
● Easier to manage
● Easier to track & measure
● Easier to prove success
● Easier to manage data
● Easier to avoid embarrassments/ pitfalls
● It just makes the way forward a little less scary!
• Video personalisation
• Email personalisation & A/B testing
• Social personalisation
Things you could try
Don’t try to do too much too soon
Ring-fence some budget to test a small personalisation tactic
Be clear on what you want to learn and how you are going to measure and benchmark
Be willing to test and learn
Top survival tips
top related