personal branding? - social media strategies summit · self expression being genuine is how you...

Personal

For Students, Staff, Faculty@JoelRRenner

Branding?

PersonalWebsite

Bepurposeful

Blog

ProvideValue

AlignWithStrongBrandsAdaptable

Consistent

Authen:cself

SpeakingEngagements

ThoughtLeadership

BuildOnlinePresence

Storytelling

Students are different

Explore, Question, Learn & Grow

The Difference BetweenAuthentic & Genuine

Being Authentic is �self expression

BeingGenuineishowyourelatetootherpeople

ASSESSMENT�Google yourself, create a LinkedIn profile, join Facebook groups, Twitter

Chats. Include looking at your privacy settings during this assessment��

THEN�Write down three words that you think others use to define you �

�

NEXT�Ask your friends, family, teammates for �three words they would use to define you

3 Words

Online

Cubs win

Offline��

Use online tools to facilitate offline networking.�

�This is the most important step!

We are what we repeatedly do. Excellence then is not an act but a

habit. ~Aristotle

Building Programming��

It is branding for your school!�

Building Micro Pitches

�

Facebook Bio/About��

Twitter Bio��

LinkedIn Headline

Adapt & Update

Take out any of these key words and you can edit what you say and emphasize.

Words & Actions Matter

Faculty

Join the Conversation

…

Ask Questions

…

Some great people to check out if you are looking for more

information – ��

William Arruda�Dorie Clark�Amy Cuddy

LinkedInProfileBasics

Summary(Writeoutyoursummarysentencestogiveyourselfastart)Asentenceortwoaboutwhoyouareandwhatyoudo:Iama…________________________________________________________________________________________________________________________________________________________________________Howdoyoudowhatyoudo(Whatisyourroleontheteam?):____________________________________________________________________________________________________________________________________________________________________________Specificexperiencehighlightingaskill(s):_________________________________________________________________________________________________________________________Call-to-action(whatproblemsdoyousolve,whatkindofcompanydoyouwanttoworkfor,howcansomeonegetintouchwithyou):_______________________________________________________________________________________________________________________________________________________________________________________Experience:Asentenceortwoaboutthecompanyandyourrole–thenusetheSTAR(SituationorTask,Actionyoutook,Resultoftheaction)statementsfromyourresume.BesuretoincludeyourProjects,Certifications,andLanguages(withthecorrectproficiency)inyourprofileManageyourSkillssection:Takethetimetolookatandadjustwhatyourskillsare.Join35+groupsthatareapplicabletoyourcareergoalsFollowyourtargetcompanies–atleast15+companies

PersonalBranding

Awarenessofpersonalimageandothersperceptionofyourbrand

Dotheyalign?

1) Stepone:

Askthreepeople(preferablyinyourprofessionalenvironment)togiveyouthreewordsthatdefinetheirperceptionofyou,youcandothisbye-mailorinperson:

______________________

______________________

______________________

Askthesamethreepeopletonamewhattheythinkyouhaveexpertisein:

______________________

______________________

______________________

2) Steptwo:Workwiththefeedback.Dotheanswersabovearealignedwithhowyouwanttobeperceived?

YES

NO

IfyouranswerisNO,identifywhatarethewordsyouwanttoevoke?Thinkaboutwhatwouldyouliketochange,howwouldyouliketoberecognized?

___________________________________________________________________________________

___________________________________________________________________________________

_______________________________________.

IfyouranswerisYES,thinkaboutotherstepsyoucantaketoreinforcethisperceptioninyournetworkandwithinawidernetwork.

3) Step3:Afteranalyzinghowothersperceiveyouinthefirsttwocolumnsbelow,fillinworksheetthirdandfourthcolumnswith3ormoredifferent“labels”youwouldliketoevokeinpeople’sminds.Inthefourthcolumn,writethecorrespondingexpertiseyoucanhighlightordeveloptoincreaseawarenessinhowyouwanttobeperceived.

Analyzeothersperceptionofyou AnalyzeyourdesiredimageWordsothersdefineyouwith(labels)

Expertisetheythinkyouhave

Wordswithwhichyouwanttobedefined

Expertiseyouhavethatevokethesewords

4) Step4:a. Theexperienceorexpertiseyouhaveidentifiediswhatyouwillhighlightinyourjob

searchrelatedinteractionsanddocuments,liketheelevatorpitch,LinkedInsummaryresumesummary,amongothers.

b. Identifywhatotherworkexperiencesarelinkedtotheskillsorcharactertraitsyouwanttobeknownfor:________________________________________________________________________________________________________________________________

c. Whatsocialmediatools(andothertools)canyouusetopromoteyouridentifiedexperiencesandtraitsinordertobeknownforwhatyouwanttobeknown?______________________________________________________________________________________________________________________________________________

d. Arethereanynecessarychangesinbehavioryouneedtomake?Thesechangesinbehaviorarerelatedtothoseactionsthatmayhaveearnedyouthelabelsothersdefineyouwithandyoudon’tlike.Tochangethisyouneedtoavoidrepeatingtheseactionsordiminishingtheexposureofthoseactivitiesthatreinforcetheconceptothershaveofyou.Also,thechangesinbehaviorcanbeactions/activitiesyouneedtopracticeinordertobeseenassuch.

Listthemhere:

- IneedtoremoveXindustryfrommyLinkedIn- IneedtowritemoreonlineifIwanttobeknownasablogger- IneedtojoinmoreconsultingorganizationsinHRtopromotemyselfas

anHRconsultant.

- Andthelistcontinues….- ___- ___- ___- ___- ___- ___- ___- ___- ___- ___

NowyouhaveallthestepsyouneedtoTAKEACTIONandbeknownforwhatyouwanttobeknown!