personal branding - know who you are edvard vondra ... · 1. what is personal branding? 2. why we...

Personal Branding - Know who you are Edvard Vondra, February 15th 2019

My Personal Mission: Encourage people to lead their lives find their own way and have a never give-up spirit

Edvard (Ed) Vondra Tokyo`s leading Personal Branding Trainer

1. WHAT IS PERSONAL BRANDING? 2. WHY WE NEED PERSONAL

BRANDING? 3. HOW TO CREATE CONTENT FOR

PERSONAL BRANDING?

PERSONAL BRANDING is the practice of people marketing themselves and

their careers as brands.

Source: Wikipedia

WHY WE NEED PERSONAL BRANDING?

If you’re working on a new project, business, or simply, a new YOU, a strong personal brand is an invaluable investment and a critical component to your learning and growth. If people feel connected to you, they will follow your “brand,” and you will never again need to start from scratch.

1 billion names are searched on Google every day

92% of people trust recommendations from individuals over corporate brands (reviews)

95% recruiters believe that if we don`t stand out online, our competition will win

90% People on the Social Media are buying ideas, products or services from people they like and trust

entrepreneur.com

DATA

The Components of Personal Branding in action

YOUR NAME, PICTURE & STYLE YOUR STRENGTHS AND WEAKNESSYOUR STORY & USPREPUTATION IN YOUR FIELD AND RESULTS WITH CUSTOMERSVISIBILITY ONLINE & OFFLINEPUBLISHED CONTENTSPEAKING ENGAGEMENTS

USE YOUR REAL NAME AND YOUR PICTURE - BE TRANSPARENT

HOW TO CREATE CONTENT FOR PERSONAL BRANDING?

• Compare yourself today with yourself 7 years ago BUT NOT with Elon Musk or Mark Zuckerberg!

• Share your journey • Find your target audience • Do your homework - research the key words,

what they need, what you can do better than others

• Focus on building rapport • AIDA concept

STEPS

What was your problem 7 years ago?What is your problem today?How was your journey: skills you learned, troubles, experience Different quality of problems = different level of business

How to define a field where you can start develop your brand?

FIND A PURPOSE FOR YOUR BRAND

BE TRANSPARENT

BE SPECIFIC

BE INTERESTING

Are you running your personal brand like a hobby, or like a

business?

CREATE YOUR ONLINE OFFER AND MARKETING FUNNEL

To reach 50 million people:

- Radio - 38 years - TV - 13 years - Internet - 4 years - iPod - 3 years - Facebook - 2 years - Pokemon - 15 days

NEW DIGITAL ERA

BE VISIBLE ONLINE

THE BENEFITS OF CREATING STRONG PERSONAL BRAND

ONLINE

- Increase your credibility & visibility - Enhance your reputation - Connection with influencers, customers, media, potential business partners, recruiters,..

HOW TO START CREATE A CONTENT ONLINE?

- Research 5 successful case studies on the internet and create original content based on the best practices

- Start to produce a content that fits your audience behavior - blog, video, podcast, SNS, webinar, e-book,…

- Choose the right platform for your content - test where are your customers

- Hire an agency or do by yourself

- You will be the main character in your "own movie”

BE HELPFUL

Marketing Funnel

Step 1. Social media posts, Podcasts, Youtube - engagement

Step 2. Newsletter - subscription, database - commitment

Step 3. Landing page - lead magnet free product or service - desire

Step 4. Clear CTA

Step 5. Video testimonial

Step 6. Referral program

Give a free content first - create a community, build trust, share relevant content, then convert community into customers and/or brand ambassadors

EDVARD VONDRA Personal Branding Trainer inquiries@edvondra.com

Mob: +81 80 7956-7512

Contact

Testimonials: www.edvardvondra.com/testimonials

Be free to drop me a line to discuss your Personal Branding Strategy and how to package and market yourself.

Graduation Ceremony at Globis University in Tokyo 2015