personal branding (improved version - for jade)

Personal Brandingwhy you need it, how you do it.

Leo Exter, founder @ http://westartup.eu for

My name is Leo

I’m helping

first-time entrepreneurs

build

successful startups

We – start – up

.eu

• Founder at http://westartup.eu

• Partner, HealthStartup• Coach, MIC

Boostcamp Brussels• Co-founder,

BetaInvest• Co-organizer at

Startup Weekend Brussels, Mons, Liege

• Co-organizer at Bizcamp Belgium

Why personal branding?

Why would anyone notice – remember - pay attention to you?

You have to stand out, but that’s not enough.

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Career is over. Your reputation pays your bills.

Communicate a

representation of your self to the outside world

• Meaningful• Impactful • Credible

Being different is NOT branding

Want impact? Focus!(otherwise you end up with something like this)

Inconsistencies kill credibility

Be the duck!

Let’s get practical now

Be brutally honest about what you want out of life (big things)

Don’t compromise on your principles

• What do you want to achieve?

• Who is your target audience?

• What are your resources?

• What I want to achieve: –Help people start new, better businesses – “Filter out” the wrong people –Get invited to do marketing consulting

• My target audience: –Entrepreneurs, customers, investors

• My resources: –My time

• Content (action and word)

• Presence (physical and digital)

Be the duck!

Do something

Do something again

Keep doing it!

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So, what does it bring?

Support action with content

Clothes make a man

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Create your own

uniform

Same for girls, with more options

Creative thinker, brand builder, pragmatic planner, marketing guy to the core and part-time perfectionist.

• http://www.facebook.com/leo.exter

• http://be.linkedin.com/in/exter

• http://twitter.com/leoexter

Professional photos

Not-so-professional photos

Make a conscious choice – every time

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Join networks…or build your own

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Follow a simple process

4 rules of networking

• First focus on quantity, then on quality

• Become a super-networker: put people in touch with other people

• Give without hope of getting back

• Be present - often

Meaningful Impactful

Credible

Remember: be the duck!

leo.exter@westartup.eu

www.westartup.eu

@leoexter

www.facebook.com/westartup

Don’t hesitate to ask questions!