personal branding - emerson college

USING SOCIAL NETWORKS IN ADVANCING YOUR CAREERKate Brodock, Founder & Principal, Other Side GroupEmerson University6 October 2009

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Personal Branding

Research

Networking

Job Search

Aggregation

How they’re all connected

Final thoughts, Questions, Exercises, and Contact info

Tools

RESEARCH

Why should I use social networking to research companies?What are some of the key tools?

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HWhy research in social networks

Aside from Google, there are a lot of ways you can find out about companies online.

Brands are both increasing their online presence and being talked about more online.

Some tools

1. LinkedIn1. Contacts2. Hosted groups

2. Twitter3. Google

NETWORKING

Why is networking important in the first place?How can I do this online?What are some good tools to use?

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GWhat to think about

With online networking comes increased contacts. That means increased management.

• Networking takes management!

• Networking is a two-way street!

Tools

Where can I go for networking?

1. LinkedIn: contacts & groups2. Industry social networks3. Your personal contacts (find

them online!)4. Facebook groups5. Twitter

JOB SEARCH

How can I use social networking to find jobs?What are some of the key tools?

JOB

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HHow to search for jobs online

A few key points:

• If you’re reaching out to individual people in your job search, there is a certain etiquette involved. Often, these connections are not as “warm” as your direct connections may be.• Companies can find you as easily as you can find them. Make sure you’re buttoned up before you start your search.

Some tools

1. LinkedIn1. Contacts2. Groups

2. Twitter3. Google

PERSONAL BRANDING

Why is important?How can I do it?What are some of the key tools?

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Why is personal branding important?

Personal branding is the process whereby people and their careers are marked as brands.

• Positioning• Branding• Creating a package• Differentiation• Consistency• Thought Leadership

“…. becoming a free agent in an economy of free agents, looking to have the best season you can imagine in your field, looking to do your best work and chalk up a remarkable track record, and looking to establish your own micro equivalent of the Nike swoosh.” – Fast Company

How do you make a personal brand?

PER

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GHow can I do it?

There are a lot of ways you can start developing a personal brand:

1. Making a consistent brand image across your social media channels

2. Engage in conversations on blogs, on social networks, on Twitter etc

3. Push out content on your own outposts

4. Share information with others

5. Guest blog or create your own blog

SOME EXAMPLES OF PERSONAL BRANDING

Resources

There are several people out there either talking about personal branding, or are good examples of personal branding:

1. Dan Schawbel 2. Chris Brogan3. Jeremiah Owyang

HOW ARE THEY ALL CONNECTED?

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TOOLS

LINKEDIN

Good for:

• Personal Branding• Networking• Research• Job Search

TWITTER

Good for:

• Personal Branding• Networking• Research• Job Search

FACEBOOK

Good for:

• Personal Branding• Networking• Research

PORTFOLIOShowcase your life’s work online Specific to the higher education space.

1. Online academic portfolio2. Include various file types, with rich-media3. Allows for sharing

Good for:• Personal Branding• Job search• Networking

BLOGGING

Good for:

• Personal Branding, especially thought leadership

Some blogging platforms: Wordpress, Blogger, Typepad

AGGREGATION

Why does this matter to our discussion?What are some of the tools used for aggregation?

AGGREGATION TOOLS

Aggregation streamlines online processes. It can be a tool that allows you to control many different tools from one place, or links various tools together.

1. Friendfeed2. Posterous3. Linking networks (e.g. Facebook Twitter)4. Seesmic or Tweetworks5. Twitterfeed

Any others?

RSS READERSWhy is this in here?

1. Being on top of your industry is when you’ll excel the most.2. There is a lot of information out there, both good and bad. The information is all over the place.3. RSS feeds make it incredibly easy to bring this information into a place where you can easily and

quickly consume information.4. They also act as a source of information to use on all other outposts.

Some RSS readers also have additional social networking components (Google Reader)

Final thoughts, Questions, Exercises, and Contact info

Would you like to guest blog on our company website?

Would you like a Portfolio account?

OTHER SIDE GROUPwebsite: http://www.othersidegroup.comblog: http://www.othersidegroup.com/adcommentsfacebook page: http://www.facebook.com/othersidegrouptwitter: http://www.twitter.com/othersidegrouplinkedin: http://www.linkedin.com/companies/other-side-group

KATEwebsite: http://www.katebrodock.comtwitter: @just_katelinkedin: http://www.linkedin.com/in/katebrodockposterous: http://katebrodock.posterous.com/friendfeed: http://www.friendfeed.com/justkategoogle reader: http://www.google.com/reader/shared/kbrodockfacebook: http://www.facebook.com/kate.brodock portfolio: http://www.interfolio.com/portfolio/katebrodock