personal branding

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Personal branding session delivered with

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Personal Branding

You Shy

You Die!!

Mohamed Gaafar

Mohamed Gaafar

O Microsoft Student Partner

O FocalPoint of Employability

– TechHope – Microsoft

Citizinship

O MSP Voice member -

Microsoft Corp. Redmond

USA

O Senior Student AAST

What is Personal Branding?

“Personal branding, by definition, is the

process by which we market ourselves to

others.”

Dan Schawbel

“A unique promise of value.”

“It is about Real, authentic and genuine”

William Arruda

Discover your brand !!

“Brand discovery is about figuring out what

you want to do for the rest of your life, setting

goals, writing down a mission, vision and

personal brand statement.”

Dan Schawbel

“Your self-impression = How

people perceive you”

Dan Schawbel

For WHO?

EveryONE

“To be outstanding, you need to stand out”

William Arruda

When?

NOW

Create Your Brand

“Build your brand in a way that’s authentic to you”

William Arruda

The sum of all the marketing material you should develop for your brand is called a Personal Branding Toolkit.

It use to highlight your brand and allow people to easily view what you’re about

Personal Branding toolkit

• Your brand avatar

• Business card`

• Email Address

• Domain name

• Blog

• Facebook – Twitter - LinkedIn

Summery

• Brand is a unique promise of value.

• It is about Real, authentic and genuine.

• To be outstanding, you need to stand out.

• Build your brand in a way that’s authentic to you

• If you don’t show up in search engine, you don’t exist.

“Leave your mark on everything you do”

William Arruda

“You shy … You die”

John Antonios

Q&A

Contact me

Twitter.com/mgafar

facebook.com/Mohamed.Gaafar01

Blog: mgafar.com

Email: mgafar@msn.com

Mobile: 0114664544

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