personal branding

Ovi & Reva

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It’s something

you definitely

don’t want to

mess up

IMPORTANT!

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Why is this important?For Exchange

For WorkFor the Future

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What is personal Brand?

The public expression and opinion about an individual's identity, personality, values, skills, and abilities.

Simply: How people see YOU and what they think about YOU!

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Ideally:

Others opinion about you

=Your opinion

about yourself

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Advantages

• Trust• Being Known for Something• Reliability• Conveying Maturity

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Lets do the

role play

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• Let’s find a partner• Take a note, and write down 10 of your

personal branding depend on your self. (It can be your character, your strenght, your unique side)

• Keep it first, put it inside your name tag

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• You will get a sticky notes, write 10 of your partner’s branding, and stick it to his/her body

• Compare your perspective and your partner’s perspective about your personal brand.

• Is it same or not?

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LET’s SHARE !!!

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Personal branding DONT’s

Don’t be fake, be genuineDon’t be wishy-washy, take

a stand Don’t act before thinking

Don’t go for quantity before quality

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Personal branding DONT’s

Avoid questing for a fame, be selectively famous

Don’t run out of steamDon’t make it all about

you, give valueDon’t forget to measure

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ConclusionPersonal branding is an art that is not easy nor difficult to master. But first, one must identify what is the brand that you would like to create for yourself before acting upon it.

Personal branding is also something that has to happen consistently. Brand recognition does not happen overnight.

Apart from story-telling, personal branding happens through one’s action. So be very careful with your own communication style (especially your body language!). Nevertheless, be honest and genuine with others.

Just remember that a brand is difficult to build up but easy to destroy.

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Video

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AIESEC in UNS Distinguish yourself or die

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THANK YOU