persona - empathy map designed for: designed by empathy map 10_13_15.pdf · persona - empathy map...
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Persona - Empathy MapGuest Perspective
Designed by:Date:
Interaction:
Designed for:
Pain: fears, frustrations, obstacles Gain: “wants,” needs, measures of success, obstacles
SEE
THINK & FEEL H
EA
R SAY & DO
Adapted from XPLANE, XPlane.com
What really mattersMajor preoccupations/distractions
Worries & aspirations
What friendsco-workers
execs/leadersinfluencersare saying
AppearanceAttitude in public
Behavior towards others
What theyobserve
environmentfriends/co-workers
execs/leaders
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