performance! business!writing!€¦ · performance!!! contact:!info@mjlearning.com!!...

 Performance  

 Contact:  info@mjlearning.com  

Tel:  708.613.5401  

Business  Writing  

Objectives  

• Follow  a  systematic  approach  to  writing  • Identify  and  satisfy  the  readers’  

expectations    • Use  a  variety  of  techniques  to  plan,  

organize  and  write  your  message  • Write  persuasive  and  impactful  

documents  that  achieve  their  objectives  • Identify,  evaluate  and  prioritize  email  

opportunities  to  impact  organizational  efficiency  and  effectiveness    

• Write  persuasively  with  simplicity,  clarity  and  impact.  

Who  Should  Attend  

This  course  is   for  anyone  who  wants  to  capture  the   reader’s   attention   and   write   the   most  effective  business  documents.  

Effective  Writing  Steps  1. Key  Principles  of  Writing:  Effective  writing  is  a  

systematic,   three-­‐stage   approach.   The   stages  might   be   longer   in   more   complex   writing,   or  short   in   simple   or   casual   email.   However,   all  three   stages   are   critical   for   effective  outcomes:  Plan,  Draft  and  Edit.  

2. Clarity:   State   your   purpose,   your   point   and  your  action  requests.  

3. Conciseness:  Include  what  the  reader  needs  to  know  and  no  more.  

4. User-­‐friendly:   Use   ordinary,   down-­‐to-­‐earth  language  and  make  it  easy  to  find  information.  

5. Organize:   Give   yourself   a   guide   for   writing.  This   outline   does   not   have   to   follow   any  convention  other  than  to  be  helpful  to  you.  

6. Bottom-­‐Line  Organization:  Provide  the  reader  the   bottom   line   or   main   idea   first.   In   most  cases,  you  should:  (1)  Put  your  main  idea  right  at   the   beginning,   where   it   stands   out.   (2)   In  each   paragraph,   put   the  most   important   idea  in  the  first  sentence.  

7. Write  High  Impact  Sentences:  Vary  the  length  and   style   of   sentences   to   give   them   rhythm  and  pace.    

Overview  

In  any  form  of  written  communication  the  reader  wants  to  know  only  two  things;  1.)  What  are  you  trying  to  tell  me  and  2.)  What  do  you  want  me  to  do  about  it?  The  ability  to  write  effectively  is  critical  for  workplace  success.  Being  able  to  connect  key  points  for   the   reader  determines  your  ability   to  persuade  and   influence  others.  You  will  discover  how  to  organize  and  communicate  concisely  with  the  reader  in  mind.  Turn  every  written  document  into  a  productive  opportunity.