perception of virtual interactions with people and …...© gfk 2016 | perception of virtual...
Post on 09-Mar-2020
5 Views
Preview:
TRANSCRIPT
1 © GfK 2016 | Perception of virtual interactions with people and places
Perception of virtual interactions
with people and places Global GfK survey
February 2016
2 © GfK 2016 | Perception of virtual interactions with people and places
Global GfK survey:
Perception of virtual interactions with people and places
*To see country results, click on the map (in PPT show). To go back to the
table of content, click on the GfK logo anywhere in the document.
Country results
Methodology
Global results
1
2
3
3 © GfK 2016 | Perception of virtual interactions with people and places
Methodology
4 © GfK 2016 | Perception of virtual interactions with people and places
Countries covered, methodology and sample size
GfK interviewed in summer 2015 more than 27,000 consumers (aged 15 and older) in 22 countries online.
The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.
Argentina (online/n=1011)
Australia (online/n=1000)
Belgium (online/n=1012)
Brazil (online/n=1512)
Canada (online/n=1012)
China (online/n=1501)
Czech Republic (online/n=1003)
France (online/n=1517)
Germany (online/n=1511)
Hong Kong (online/n=1003)
Italy (online/n=1521)
Japan (online/n=1533)
Mexico (online/n=1029)
Netherlands (online/n=1001)
Poland (online/n=1005)
Russia (online/n=1514)
South Korea (online/n=1000)
Spain (online/n=1534)
Sweden (online/n=1000)
Turkey (online/n=831)
UK (online/n=1501)
USA (online/n=1536)
5 © GfK 2016 | Perception of virtual interactions with people and places
Question
Please indicate how strongly you personally agree or disagree with the following statement,
using this scale where "1" means "disagree strongly" and "7" means "agree strongly.”
“Virtual interactions with people and places can be as good as
being there in person”
Data used in this presentation represents top 2 boxes (agreement) and
bottom 2 boxes (disagreement)
6 © GfK 2016 | Perception of virtual interactions with people and places
Global results
7 © GfK 2016 | Perception of virtual interactions with people and places
Internationally, 23 percent of online consumers say virtual interactions can be
as good as being there in person
Agreement peaks with those aged 20-29 and 30-39
Unsurprisingly, agreement falls off rapidly amongst older generations
Brazil and Turkey top the list for online consumers who believe virtual interactions
can be as good as being there in person, followed by Mexico, China and Russia
The country with the highest disagreement is Germany, followed by Sweden,
Czech Republic, Belgium, Netherlands and UK
Highlights
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
8 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Virtual interactions with people and places can be as good as being
there in person – Average across all 22 countries
9 © GfK 2016 | Perception of virtual interactions with people and places
Virtual interactions with people and places can be as good as being
there in person – Average per gender across all 22 countries
22% 23%
14% 15%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
10 © GfK 2016 | Perception of virtual interactions with people and places
22%
28% 27%
21%
15%
11% 13%
10% 12%
16%
20%
27%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Virtual interactions with people and places can be as good as being
there in person – Average per age-group across all 22 countries
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
11 © GfK 2016 | Perception of virtual interactions with people and places
Virtual interactions with people and places can be as good as being
there in person – Country comparison ranked by highest agreement
0%
5%
10%
15%
20%
25%
30%
35%
40%
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
12 © GfK 2016 | Perception of virtual interactions with people and places
Virtual interactions with people and places can be as good as being
there in person – Country comparison ranked by highest disagreement
0%
5%
10%
15%
20%
25%
30%
35%
40%
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
13 © GfK 2016 | Perception of virtual interactions with people and places
Virtual interactions with people and places can be as good as being
there in person – Country comparison
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
14 © GfK 2016 | Perception of virtual interactions with people and places
Country results – Europe
15 © GfK 2016 | Perception of virtual interactions with people and places
Belgium
16 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Belgium: Virtual interactions with people and places can be as good
as being there in person
12% 26% of Internet users in Belgium
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Belgium
disagree that virtual interactions
with people and places can be as
good as being there in person.
17 © GfK 2016 | Perception of virtual interactions with people and places
Belgium: Virtual interactions with people and places can be as good
as being there in person – Average per gender
10% 14%
27% 25%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
18 © GfK 2016 | Perception of virtual interactions with people and places
19% 15%
12% 11% 10% 8%
20% 18% 17%
25%
34% 36%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Belgium: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
19 © GfK 2016 | Perception of virtual interactions with people and places
Czech Republic
20 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Czech Republic: Virtual interactions with people and places can be
as good as being there in person
11% 26% of Internet users in the Czech Republic
agree that virtual interactions with
people and places can be as good as
being there in person.
of Internet users in the Czech Republic
disagree that virtual interactions with
people and places can be as good as
being there in person.
21 © GfK 2016 | Perception of virtual interactions with people and places
Czech Republic: Virtual interactions with people and places can be
as good as being there in person – Average per gender
11% 12%
25% 27%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
22 © GfK 2016 | Perception of virtual interactions with people and places
18%
9% 10% 13%
10% 11%
24% 22%
28%
33%
24% 22%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Czech Republic: Virtual interactions with people and places can be
as good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
23 © GfK 2016 | Perception of virtual interactions with people and places
France
24 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
France: Virtual interactions with people and places can be as good
as being there in person
14% 17% of Internet users in France
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in France
disagree that virtual interactions
with people and places can be as
good as being there in person.
25 © GfK 2016 | Perception of virtual interactions with people and places
France: Virtual interactions with people and places can be as good
as being there in person – Average per gender
14% 15% 16%
19%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
26 © GfK 2016 | Perception of virtual interactions with people and places
14%
18% 15%
19%
8% 10%
20%
15% 15% 12%
26%
19%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
France: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
27 © GfK 2016 | Perception of virtual interactions with people and places
Germany
28 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Germany: Virtual interactions with people and places can be as
good as being there in person
13% 32% of Internet users in Germany
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Germany
disagree that virtual interactions
with people and places can be as
good as being there in person.
29 © GfK 2016 | Perception of virtual interactions with people and places
Germany: Virtual interactions with people and places can be as
good as being there in person – Average per gender
12% 14%
28%
35%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
30 © GfK 2016 | Perception of virtual interactions with people and places
15% 15% 17% 14%
8% 10%
26% 22%
25% 29%
40% 41%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Germany: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
31 © GfK 2016 | Perception of virtual interactions with people and places
Italy
32 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Italy: Virtual interactions with people and places can be as good as
being there in person
20% 19% of Internet users in Italy
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Italy
disagree that virtual interactions
with people and places can be as
good as being there in person.
33 © GfK 2016 | Perception of virtual interactions with people and places
Italy: Virtual interactions with people and places can be as good as
being there in person – Average per gender
16%
25%
18% 21%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
34 © GfK 2016 | Perception of virtual interactions with people and places
21% 20%
27%
19%
15% 14%
21% 18%
14%
20%
26%
20%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Italy: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
35 © GfK 2016 | Perception of virtual interactions with people and places
Netherlands
36 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Netherlands: Virtual interactions with people and places can be as
good as being there in person
11% 23% of Internet users in the Netherlands
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in the Netherlands
disagree that virtual interactions
with people and places can be as
good as being there in person.
37 © GfK 2016 | Perception of virtual interactions with people and places
Netherlands: Virtual interactions with people and places can be as
good as being there in person – Average per gender
12% 11%
22% 24%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
38 © GfK 2016 | Perception of virtual interactions with people and places
25%
11% 15%
11% 9%
6%
12%
21%
14%
24%
29% 30%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Netherlands: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
39 © GfK 2016 | Perception of virtual interactions with people and places
Poland
40 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Poland: Virtual interactions with people and places can be as good
as being there in person
17% 21% of Internet users in Poland
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Poland
disagree that virtual interactions
with people and places can be as
good as being there in person.
41 © GfK 2016 | Perception of virtual interactions with people and places
Poland: Virtual interactions with people and places can be as good
as being there in person – Average per gender
16% 18%
21% 22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
42 © GfK 2016 | Perception of virtual interactions with people and places
21% 20%
14% 16%
14% 15%
24% 22% 21% 20%
24%
19%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Poland: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
43 © GfK 2016 | Perception of virtual interactions with people and places
Russia
44 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Russia: Virtual interactions with people and places can be as good
as being there in person
24% 21% of Internet users in Russia
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Russia
disagree that virtual interactions
with people and places can be as
good as being there in person.
45 © GfK 2016 | Perception of virtual interactions with people and places
Russia: Virtual interactions with people and places can be as good
as being there in person – Average per gender
22%
27%
21% 21%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
46 © GfK 2016 | Perception of virtual interactions with people and places
22% 23% 25%
23%
27% 28%
18%
22% 24%
19% 19% 19%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Russia: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
47 © GfK 2016 | Perception of virtual interactions with people and places
Spain
48 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Spain: Virtual interactions with people and places can be as good as
being there in person
20% 21% of Internet users in Spain
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Spain
disagree that virtual interactions
with people and places can be as
good as being there in person.
49 © GfK 2016 | Perception of virtual interactions with people and places
Spain: Virtual interactions with people and places can be as good as
being there in person – Average per gender
19%
22%
20%
22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
50 © GfK 2016 | Perception of virtual interactions with people and places
23% 21%
23%
19% 19%
15%
20%
16% 18%
24% 21%
28%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Spain: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
51 © GfK 2016 | Perception of virtual interactions with people and places
Sweden
52 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Sweden: Virtual interactions with people and places can be as good
as being there in person
11% 29% of Internet users in Sweden
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Sweden
disagree that virtual interactions
with people and places can be as
good as being there in person.
53 © GfK 2016 | Perception of virtual interactions with people and places
Sweden: Virtual interactions with people and places can be as good
as being there in person – Average per gender
10% 11%
30% 28%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
54 © GfK 2016 | Perception of virtual interactions with people and places
26%
16% 12%
8% 6% 5%
13%
20% 23% 25%
38% 41%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Sweden: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
55 © GfK 2016 | Perception of virtual interactions with people and places
Turkey
56 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Turkey: Virtual interactions with people and places can be as good
as being there in person
34% 15% of Internet users in Turkey
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Turkey
disagree that virtual interactions
with people and places can be as
good as being there in person.
57 © GfK 2016 | Perception of virtual interactions with people and places
Turkey: Virtual interactions with people and places can be as good
as being there in person – Average per gender
33% 35%
16% 13%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
58 © GfK 2016 | Perception of virtual interactions with people and places
30% 35%
32% 36% 35% 34%
20% 17%
9%
16% 17%
[WERT]
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years*
Turkey: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
*Low base n=9 for age group 60+
59 © GfK 2016 | Perception of virtual interactions with people and places
United Kingdom
60 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
UK: Virtual interactions with people and places can be as good as
being there in person
14% 23% of Internet users in UK
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in UK
disagree that virtual interactions
with people and places can be as
good as being there in person.
61 © GfK 2016 | Perception of virtual interactions with people and places
UK: Virtual interactions with people and places can be as good as
being there in person – Average per gender
13% 15%
24% 22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
62 © GfK 2016 | Perception of virtual interactions with people and places
16%
27%
18%
8% 10%
8%
17% 14% 15%
25% 29%
34%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
UK: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
63 © GfK 2016 | Perception of virtual interactions with people and places
Country results – North America
64 © GfK 2016 | Perception of virtual interactions with people and places
Canada
65 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Canada: Virtual interactions with people and places can be as good
as being there in person
13% 23% of Internet users in Canada
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Canada
disagree that virtual interactions
with people and places can be as
good as being there in person.
66 © GfK 2016 | Perception of virtual interactions with people and places
Canada: Virtual interactions with people and places can be as good
as being there in person – Average per gender
13% 13%
23% 22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
67 © GfK 2016 | Perception of virtual interactions with people and places
16% 16% 20%
13% 11% 6%
21% 19% 17% 20%
24%
34%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Canada: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
68 © GfK 2016 | Perception of virtual interactions with people and places
USA
69 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
USA: Virtual interactions with people and places can be as good as
being there in person
23% 22% of Internet users in the USA
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in the USA
disagree that virtual interactions
with people and places can be as
good as being there in person.
70 © GfK 2016 | Perception of virtual interactions with people and places
USA: Virtual interactions with people and places can be as good as
being there in person – Average per gender
24%
21% 21%
22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
71 © GfK 2016 | Perception of virtual interactions with people and places
13%
33% 34%
24%
12% 12%
29%
14% 15% 19%
25%
32%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
USA: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
72 © GfK 2016 | Perception of virtual interactions with people and places
Country results – Latin America
73 © GfK 2016 | Perception of virtual interactions with people and places
Argentina
74 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Argentina: Virtual interactions with people and places can be as
good as being there in person
22% 20% of Internet users in Argentina
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Argentina
disagree that virtual interactions
with people and places can be as
good as being there in person.
75 © GfK 2016 | Perception of virtual interactions with people and places
Argentina: Virtual interactions with people and places can be as
good as being there in person – Average per gender
21%
22%
19%
21%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
76 © GfK 2016 | Perception of virtual interactions with people and places
25%
17%
26% 22%
17%
22% 18% 19% 19% 20%
29%
23%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Argentina: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
77 © GfK 2016 | Perception of virtual interactions with people and places
Brazil
78 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Brazil: Virtual interactions with people and places can be as good as
being there in person
34% 11% of Internet users in Brazil
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Brazil
disagree that virtual interactions
with people and places can be as
good as being there in person.
79 © GfK 2016 | Perception of virtual interactions with people and places
Brazil: Virtual interactions with people and places can be as good as
being there in person – Average per gender
33% 36%
11% 11%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
80 © GfK 2016 | Perception of virtual interactions with people and places
31% 36%
39%
33% 29% 31%
15% 12%
7% 11%
14% 9%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Brazil: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
81 © GfK 2016 | Perception of virtual interactions with people and places
Mexico
82 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Mexico: Virtual interactions with people and places can be as good
as being there in person
28% 17% of Internet users in Mexico
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Mexico
disagree that virtual interactions
with people and places can be as
good as being there in person.
83 © GfK 2016 | Perception of virtual interactions with people and places
Mexico: Virtual interactions with people and places can be as good
as being there in person – Average per gender
28% 27%
15% 19%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
84 © GfK 2016 | Perception of virtual interactions with people and places
25%
33% 32%
26% 22%
14% 16%
19%
12% 13%
21%
29%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Mexico: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
85 © GfK 2016 | Perception of virtual interactions with people and places
Country results – Asia-Pacific
86 © GfK 2016 | Perception of virtual interactions with people and places
Australia
87 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Australia: Virtual interactions with people and places can be as good
as being there in person
13% 22% of Internet users in Australia
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Australia
disagree that virtual interactions
with people and places can be as
good as being there in person.
88 © GfK 2016 | Perception of virtual interactions with people and places
Australia: Virtual interactions with people and places can be as good
as being there in person – Average per gender
15%
11%
21% 23%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
89 © GfK 2016 | Perception of virtual interactions with people and places
14%
25%
19%
6% 7% 7%
15% 13%
17%
29% 27%
31%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Australia: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
90 © GfK 2016 | Perception of virtual interactions with people and places
China
91 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
China: Virtual interactions with people and places can be as good
as being there in person
27% 6% of Internet users in China
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in China
disagree that virtual interactions
with people and places can be as
good as being there in person.
92 © GfK 2016 | Perception of virtual interactions with people and places
China: Virtual interactions with people and places can be as good
as being there in person – Average per gender
26% 28%
7% 4%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
93 © GfK 2016 | Perception of virtual interactions with people and places
23%
30% 28%
26%
20%
12%
6% 4% 7% 8%
[WERT] 5%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
China: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
94 © GfK 2016 | Perception of virtual interactions with people and places
Hong Kong
95 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Honk Kong: Virtual interactions with people and places can be as
good as being there in person
14% 11% of Internet users in Hong Kong
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Hong Kong
disagree that virtual interactions
with people and places can be as
good as being there in person.
96 © GfK 2016 | Perception of virtual interactions with people and places
Hong Kong: Virtual interactions with people and places can be as
good as being there in person – Average per gender
14% 14% 12%
10%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
97 © GfK 2016 | Perception of virtual interactions with people and places
18%
14% 13%
19%
13%
7% 6% 7% 9% 8%
[WERT]
25%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Hong Kong: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
98 © GfK 2016 | Perception of virtual interactions with people and places
Japan
99 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Japan: Virtual interactions with people and places can be as good
as being there in person
9% 18% of Internet users in Japan
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Japan
disagree that virtual interactions
with people and places can be as
good as being there in person.
100 © GfK 2016 | Perception of virtual interactions with people and places
Japan: Virtual interactions with people and places can be as good
as being there in person – Average per gender
10% 8%
16%
21%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
101 © GfK 2016 | Perception of virtual interactions with people and places
18%
14% 11%
9% 8%
3%
12% [WERT]
13%
17%
[WERT] 26%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Japan: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
102 © GfK 2016 | Perception of virtual interactions with people and places
South Korea
103 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
South Korea: Virtual interactions with people and places can be as
good as being there in person
19% 4% of Internet users in South Korea
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in South Korea
disagree that virtual interactions
with people and places can be as
good as being there in person.
104 © GfK 2016 | Perception of virtual interactions with people and places
South Korea: Virtual interactions with people and places can be as
good as being there in person – Average per gender
20% 17%
3% 4%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
105 © GfK 2016 | Perception of virtual interactions with people and places
20%
24% 21%
16% 18%
11%
6% 6% 4% 3% [WERT] 6%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
South Korea: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
106 © GfK 2016 | Perception of virtual interactions with people and places
For more information please contact
press@gfk.com
top related