perception
Post on 18-Nov-2014
163 Views
Preview:
DESCRIPTION
TRANSCRIPT
Which of the two lines is bigger?
Which of the two lines is bigger?
M-A-C-M-I-L-A-NM-A-C-T-A-V-I-S-HM-A-C-H-I-N-A-R-Y
PERCEPTION
DefinitionPerception is a process
by which individuals organize
and interpret their sensory impressions in order to give
meaning to their environment.
Factors Influencing Perception:
1.) Perceiver
2.) Target
3.) Situation
Factors in perceiver
• Attitudes
• Motives
• Interests
• Past experiences
Factors in Target
• Background
• Grouping
Factors in Target
• Novelty
• Sounds
• Motion
•Size
Factors in Situation
• Time
• Work setting
• Social setting
Person Perception:
Making Judgments About Others
ATTRIBUTION THEORY
When individuals observe behaviour, they attempt to determine whether it is
internally or externally caused.
Attribution Theory
Two Types of Causes:
1) Internal
2) External
Three Factors of the Attribution Theory:
1. Distinctiveness
2. Consensus
3. Consistency
Self Serving Bias
Fundamental Attribution Error
Shortcuts in Judging Others:
1.) Selective Perception
2.) Halo Effect
3.) Contrast Effects
4.) Projection
5.) Stereotyping
Specific Applications in Organizations:
1. Employment Interview
2. Performance Expectations
(Self Fulfilling Prophecy)
3. Performance Evaluation
top related