pepsi pdp

Corporate profile

The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina.

CEO : Ms. Indra K Nooyi India Headquarters : Gurgaon. PepsiCo, Inc. is currently one of the most

successful consumer products company in the world with annual revenues exceeding $60 billion and has more than 480,000 employees.

Company’s Vision

"PepsiCo's responsibility is to continually improve all aspects of the world in which they operate and creating a better tomorrow than today."

Company’s mission

To be the world's premier consumer products company focused on convenience foods and beverages.

Objective The objective that the Pepsi Company

wishes to achieve is that it wants to remain and continue to be the best or number one beverage company.

Products

CONCLUSION:

Pepsi is one of the leaders in sponsoring the most important, thrilling events. E.g. Cricket matches concerts and many other social occasions.

Pepsi always had a close consumer and supplier relationship with its customers.

It’s entertaining and colorful advertisements have always rock the media.

Indian stars, sportsmen and actors have played a vital role in making Pepsi such a popular beverage.

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