pepper advertising march 2013

Company Profile

2

VAT Certificate

3

Certificate of Incorporation

Innovative Project

• First ever creativity workshop in T&T

Our Team Visit www.peppertt.com for more Team Member profiles

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Dennis Ramdeen, Managing Director

Founder and chief strategist at Pepper Advertising

• Managing Director at McCann Erickson Worldwide

• Regional Marketing Manager at priszm brandz

• Marketing Manager at Yum! Restaurants International

• Marketing Manager at Prestige Holdings Ltd.

• Divisional Marketing Manager at Carib Brewery Limited

• Marketing Manager at First Citizens Bank

• Marketing Director at Sterling Drugs

• Marketing Director at Canning's Limited

• Marketing Manager at National Brewing Company Limited

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• Team Lead - Client Services and Pepper-e

• Key part of Pepper’s strategy team, developing new business pitches and driving client brand positioning

• Graduated with First Class Honours from UWI’s B. Sc Management Studies programme and has a Grade A Certificate of Proficiency in Project Management

• Holds a Masters of Business Administration (MBA) with a focus in Marketing from Edinburgh Business School, Heriot-Watt University, UK

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Liliana Ragbir, Team Lead – Client Services

• Instrumental in setting up pepper-e and driving pepper’s online presence

• Master of Fine Arts degree in Design & Technology from the prestigious Parsons School of Design in New York

• Freelance Web & Graphic Designer at Aisha Williams New York

• 4-year tenure as Webmaster for the Office of Healthy Carolinians, an office within North Carolina’s Department of Health & Human Services

• Webmaster at Michel Licensing Inc

• Past Graphic Designer at Sunny Group of Companies

• Administrative Supervisor, Academic Technology at The New School

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Aisha Williams, New Media Designer

• Canadian by birth, Acklima has lived

and traveled all around the world

• Education includes: a degree in

Economics, McGill University, Canada;

MBA from Heriot-Watt University,

Edinburgh, Scotland; ACCA-qualified

• Has lived Middle East for 7 years – in

Israel, Jordan, Iraq, Cyprus, Bahrain,

Egypt, Syria & Lebanon, traveling

extensively throughout Europe for work

• Work Experience includes: Financial

Consultant for an Offshore Financial

Company from the Isle of Man & a

term at the United Nations International

School in Israel 14

Acklima Maharaj,

Accountant, Team Lead- Admin/ HR

Bjorn Stodart, Team Lead - Creative

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• B.A. in Digital Media from

the University of Central

Florida

• 6 years experience in

publishing/advertising

• His positive vibe is

influential on both fellow

Pepperites & clients alike

• 26 countries down, dozens

more to go, always in the

centre of a good time

Creative Team

Janelle Jocelon

Dameon Edwards

Eric Barry

Marie-Elena Joseph

Graphic Designer

• Over 8 years’

experience in design

and advertising

• Verse in typography

logo & identity design

and image enhancing

Graphic

Artist/Illustrator

• Studied Graphic

Design at A Levels at

St Augustine Senior

Secondary & John

Donaldson Technical

Institute

• 10 years working in the

Advertising Industry

Senior Copywriter

• 7 time Cacique

Award Winner

• 10 years’

experience in

publishing/advertis

ing

• Theatre Arts

graduate UWI

Centre for Festival

and Creative Arts

Graphic Artist/Illustrator

• Graduated magna cum-

laude with a BFA from

the Savannah College of

Art and Design (SCAD

University) in Savannah,

Georgia

• Worked at Nickelodeon

and MTV networks in

NYC (2010)

• Fluent in Spanish

Our Clients

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Our Work

Visit www.peppertt.com

for our full Portfolio 19

Advertising and Marketing

Portfolio

Arthur Lok Jack Graduate School of Business

IMBDI Programme

Lok Jack GSB launched its

new Master’s Programme in

February, 2011. Pepper was

responsible for the creative

concept and execution of

Press, Banners, Flyers,

Brochure, Online Elements

such as Webslide, Facebook

Ads & Landing Page. The

result was a successful

launch as the class target was

met.

Arthur Lok Jack Graduate School of Business IMBDI

Programme Boot Camp Mind Map

Trinidad Cement Limited

With a changing competitive landscape,

Trinidad Cement Limited (TCL)

engaged Pepper to develop a Strategic

Communications Campaign that would

allow it to maintain its dominant market

position and continue its bond with

Trinidadians & Tobagonians. We worked

closely with the TCL team to prepare a

Campaign around the insight that TCL

has built T&T, literally. The campaign

included Press, Radio, Online, Billboard

and Point of Sale materials. Thus far the

campaign is meeting client’s expectations

with regard to its sales and awareness

targets.

Trinidad Cement Limited

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Bus

shed

Adaptation of material

for Guyana market

Bhagwansingh’s and Dansteel

Standard Distributors

TTMF

CDA

HADCO – Ocean Spray

ANSA Merchant Bank

ANSA McAL

DeSK Restaurants – Wendy’s

UNIPET

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61

Posters

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POS Materials

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Door Stickers

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Recipe Cards

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NCC Building Wrap

Logos We’ve Created

Logos We’ve Created

Logos We’ve Created

Digital Marketing Portfolio

v

Mario’s

Website

Development

& Maintenance

Averaged 12,000 visits

per month between Jan

2012 - June 2012

52,835 Unique Visitors

between Jan 2012 – June

2012

Kids Site attracted 24,800

visits between Feb 2012

– June 2012

Monthly maintenance of:

New Blog Post, new Poll,

new Slideshow, new

Events

v

Mario’s Spin a

Slice

Facebook

Game

Gained 5,233 fans

Game played

338,000+ times

Generated 28,631

Page views in App’s

2-month duration

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Mario’s &

Me

Facebook

Christmas

Contest

Increased Fan

base by 4,400

fans in 6 weeks

Generated

58,500 Page

Visits (1,200+

per day)

Generated 385

Leads/Entries

v

Mario’s Soca

Thru the Years

Contest

Contest deployed over

Mario’s YouTube Channel

Over 540 views

accumulated in 3 weeks

A total of 327 entrants in 3

weeks

505 unique page visits in 3

weeks

65% overall entry rate

during the 3 weeks contest

ran.

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Mario’s Twitter

Contests

Deployed over Mario’s

Twitter account

Boomers Website

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Boomers Veggie

Pop Facebook

Game

Game played over 34,600

times

1,100 Players participated

64 million points awarded

during game’s run

Boomers Surfer Surprise Microsite

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TTMF

Website

Development

143,000 Page Views

between Jan 2012 –

Jun 2012

21,300 Unique

Visitors between Jan

2012 – Jun 2012

Avg. Time on Site:

5:52

Features include:

Mortgage Calculator,

Real Estate Listing,

Events, Polls, Blogs,

Email Subscription,

Social Sharing

Buttons

v

TTMF

House Calls

Landing Page

Generated 4,300 Unique

Page Views from April –

June 2012

Grew the Email

Subscriber database by

630+ Email Subscribers

120+ Facebook Likes on

the Landing Page itself

v

TTMF

House Calls

HTML Email

Campaign

Sent to an organically

grown list of 2,900

Achieved a 47% Open

Rate

Generated 500+ Clicks

v

TTMF

Facebook &

Google Ads

Over 4 million

Impressions / or

Views on Facebook

Generated 3,800

Clicks between April

2012 – June 2012 on

Facebook

v

UWI Fete 2011

Facebook

Custom Tab Growth of 1,327 Fans giving

a sum of 4,100 Fans within 3

months

336 entries in 2 weeks for

Email Sweepstakes

Fanpage praised by Industry

Insiders:

᾿Today I want to highlight

one Fete Fanpage on

Facebook where I am

impressed by how much

time, dedication, updates

and relevant information is

constantly, timely and

accurately shared to it vs.

members!῀

-Trinidad Carnival Diary,

2011.

Received Gold Award for

this campaign in the AAATT

2009 – 2011 Creative

Excellence Awards

Bhagwansingh’s/Dansteel Landing Page

Bhagwansingh’s/Dansteel Online Ads

TCL “Ask for Us” Landing Page

ANSA Merchant Bank Mutual Funds Landing Page

ANSA Merchant Bank Email Marketing

Blue Waters Website Redesign

Intercommercial Bank Website Redesign

Annual Report Portfolio

Our Event Work

Boomers Facebook Replica

Our Goal:

To increase engagement and spread

awareness on Boomers Facebook Page.

What we did:

• Engaged customers by taking

pictures of them with their faces in

the Facebook Replica.

• Encouraged customers to tag

themselves in these photos on

Facebook.

The Result:

Facebook likes and involvement

met client’s goals.

Boomers Facebook Replica

Grace Porridge Launch

Our Goal:

To create excitement and awareness at

City Gate, POS for Grace Porridge

during the ‘blitz day.’

What we did:

Distributed samples both prepared and

packaged of Grace Porridge.

Grace Porridge Launch

The Result:

Approximately 5,000

samples were distributed

and media blitz was

successful.

Grace Frozen Entrees Launch

Our Goal:

• To create awareness of the new

Grace product – Frozen entrees

and to generate buzz based

on authentic Caribbean taste

and convenience.

• To strengthen relationships with

distributors.

• To leverage this event as a

sampling experience.

What we did:

Invite guests to an evening at

restaurant Veni Mange to sample

Grace Frozen Entrees.

Grace Frozen Entrees Launch

The Results:

200 guests attended the event

including key media and trade

representatives. The launch

was published in our three

Trinidadian Newspapers and

the client met the launch

distribution targets among A &

B supermarkets.

Past Events

Client: Unipet Event: Sod Turning for Medford state –of-the-art CNG station Date: May 2011 Venue: Brentwood, Chaguanas

Past Events

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Past Events

Client: ANSA Merchant Bank

Event: Launch of the Euro Fund

Date: November 2009

Venue: Hyatt Regency

Past Events

Past Events

Past Events

Past Events

Adi Mabel Montas

Director

Marketing & Student Recruitment Centres

Arthur Lok Jack Graduate School of Business

Max Richard Drive, Uriah Buttler Highway

Tel: 645-6700 ext 341, Cell: 792-1646

Email: a.montas@gsb.tt

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Client References

Rodney Cowan

Marketing Manager

Trinidad Cement Limited

Southern Main Road, Claxton Bay

Tel: 659- 2381, Cell: 389-6356

Email: rodneyc@tcl.co.tt

Marsha Rae Leben

Manager, Marketing and Public Relations

Albion Court, 61 Dundonald Street, POS

Tel: 623- 8863 or 625- 8863

Email: mleben@ttmf-mortgages.com

Kathleen Galy

Marketing Executive

ANSA Merchant Bank Limited

ANSA Centre, 11 Maraval Road, POS

Tel: 623-8672 ext.122; Cell: 290-3311

Email: kathleen.galy@ansamcal.com

Roger Harford

Assistant General Manager

Mario’s Pizzeria

L.P. 80 EL Socorro Ext. Rd, El Socorro

Tel: 623-5464; Cell: 310-1900

Email: roger@mymarios.com

Client References

Contact Us

622-2762, 329-2777

dennis.ramdeen@peppertt.com 9 Warner Street, Newtown

Port of Spain

www.peppertt.com

Copyright © 2012 Pepper Advertising Limited. All Rights Reserved. All persons in possession or who read this document acknowledge Pepper Advertising Limited’s ownership of the copyright and Intellectual Property.