penguin and manual penalty recovery - a case study

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Google Penguin and Manual Penalty Recovery – A Case StudyPresented by: @Marie_Haynes

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Penguin Recovery

ISPossible!

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Penguin Recovery

IPossible!

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Penguin Recovery

IPossible!

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Penguin Recovery

IPossible!April 24, 2012

Penguin Launches

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Algorithmic Ceiling

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Manual action

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• Webmaster Tools(Sample & Most Recent)

• Ahrefs• Majestic• Open Site Explorer• SEO Reports

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OUTREACH:•on site email address•whois address•contact forms•phone calls

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PenguinOctober 2013

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Penguin

Manual Action Lifted

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Penguin

Manual Action Lifted

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One year later….Penguin again!

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What did we learn?

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What did we learn?•Penguin hits can be devastating

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What did we learn?•Penguin hits can be devastating•Cleanup for Penguin and manual action is similar

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What did we learn?•Penguin hits can be devastating•Cleanup for Penguin and manual action is similar•Be EXTREMELY thorough!!!

#pubcon @Marie_Haynes

What did we learn?•Penguin hits can be devastating•Cleanup for Penguin and manual action is similar•Be EXTREMELY thorough!!!•A good site can see a GREAT recovery

#pubcon @Marie_Haynes