peggy mizrahi manager, china unit - export.gov.il · china is not for everyone peggy mizrahi...
Post on 17-Jun-2020
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China is not for everyone
Peggy Mizrahi
Manager, China Unit
• Visa application
• Special tips for exhibitors
• Airports and taxi fare
• Phrase book
• Useful sentences
• General tips for business trips in China
Role of the China Unit
• Promote
• Facilitate
• Advance
• Mediate
Role of the China Unit
• Advice
• Prevent
• Avoid
• Alleviate
China is not for everyone
• Complexity
• Costly
• IP violation
• Local rules
• Unpredictability
• Cultural gap
Are you ready for China?
Checklist
• Your existing competitors in the Chinese market
• Your competitive edge and disadvantage
• Your core IP
• Your potential sales channel
• Your after-sale customer support
• Your Chinese market budget
E-Commerce Platform - Jungle
• Diverse products
• Fierce competition
Intellectual Property
• Example: Selfie stick
Copycat
Localization
• Example: Facekini, Anti-radiation apron
- Chinese customers depressed and spoiled at the same time
Choice
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