peer-to-peer fundraising (august 2014)

Introduction to Online FundraisingCarla Ferreira, Community Manager

Introduction

• Platform Overview

• Online Fundraising Trends

Case Studies

• The Cause

• The Crowd

• The Individual

• The Crazy

• Digital Storytelling

Summary Insights

Overview.

The GivenGain Platform Summary.

Online FundraisingTrends.

Image (delete text).

The Web: The World We live in (data from 2013)

In 2008

3 million donors made a

total of 6.5 million

donations online

Donations for the

campaign totaled more

than $770 million

Of those 6.5 million

donations, 6 million were

$100 or less

Average online donation:

$80

The average donor gave

more than once

The Hope

In 2012

4.5 million donors

Raised a total of $1.1

billion

$690 million of the total

amount was donated

online

The average online

donation was just over

$50

Micro-donation drivenThe Hope

Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-

fundraising-platform/

In 2012 (Source: The Chronicle of

Philanthropy)

Online giving increased by

14% internationally

Online giving via GivenGain

increased by 22% (all

currencies)

In 2013 donations in ZAR via

GivenGain increased by 14%

The Hope

Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-

fundraising-platform/

It’s not about the tech…

Online meets offline… charity: water

• Two corporate Activists:

• Quirk

• Openbox Software

• Raised more than $10 000

• Using the GivenGain API

• Potential for other corporates

• to replicate

Case Study: Corporate using the GivenGain API

Social FundraisingCase Studies.

Cast Study: Put Foot Rally

Put Foot Foundation

Annual Put Foot Rally

50+ crews – SA and USA

8,000 km social rally across

southern Africa / now also USA

Raised over $ 30,000 in 2011

Raised over $ 57,000 in 2012

Raised over $1,10,000 in 2013

Key Success Factors

Social Rally with a purpose

•CHOC’s ‘Cows’

•Children’s Cancer Cause

•300+ Fundraising Activists

•Wear Cow suits in races

• $100 000+ in 100 days

•Key Success Factors

•Community of Activists

•Corporate Activists

•Supported administration

•Wild & Wacky

Cast Study: The Crazy

Cast Study: International Union for Conservation of Nature

Crown International – Kili Crowners

12 employees climb Kilimanjaro

Global company

Raised over $ 30,000 for CHOC

Serving their goals of corporate social responsibility and

employee wellbeing

• Multiple ideas that people can connect with• Flash mob dance event • Bake-athon• Crochet marathon • Charity boy band • High-heeled run in the park

• 135 Activists doing something different • Human Rights Day 21 March 2013• R250 000+ • 477 donors

Case study: That Was Different 2014

• Multiple ideas that people can connect with• Manicures in old-age homes• Hiking up Table Mountain• Pizza-making marathon

• Individual and Group Activist projects• Human Rights Day 21 March 2014• R300 000+ • 1400 participants

Case study: That Was Different 2014

Cast Study: Qhubeka

Cast Study: Qhubeka

Qhubeka

Mobilises people through bicycles

Multiple campaigns involving individual

and corporate Activists, e.g. MTN pro cycling team

High level of support for Activists

Dropbox folder full of resources

Raised over R 120 000 and counting

Cast Study: International Union for Conservation of Nature

IUCN

IUCN Big Swim

Endangered Dugongs

4.25km across Lake Geneva

14 Activists

Incl Director of IUCN

Raised over R 200,000 in 30 days

Case Study: Cancer Association of South Africa

Cancer Association of South Africa

Multiple campaigns throughout the

year

Cancer awareness & fundraising

Shavathon: Multi-site/person events

4 Teachers raised R 80,000 in 2012

Activist campaigns

Teresa Wilson and friends: R450 000

Key Success Factors

Integrated campaign

Community engagement

Micro-donation driven

• GreenPop & The ‘Treevolution’

• 10,000+ Trees planted in 3 years

• Community upliftment

• Certificates & co-ordinates

• African expansion: Zambia

• R700 000 raised to date

• Inspirational Creativity

• Simple Message

• Tangible Deliverables

• Relevant & Real Impact

Case Study: The Cause

• Marc Freudweiler• Villars-sur-Ollon Ski Open • In a Pakistani outfit called "Shalwar Kameez" • R 50 000+• For The Swiss Red Cross

Case study: Swiss Red Cross

•EWT & Rhino Security

•Rhino poaching

•Rhino as the Activist

•R160 000+

•Replicated i.e. WWF SA

•Key Success Factors

•Personalisation

•Dynamic dialogue

•Urgency of purpose

•Concept extensionCase Study: The Voice

Strategy

• The Power in People

• Transparency of Purpose

• Mass Participation Events

• Remarkable Creativity

• Courage & Intention

• Execution

• Integrated Campaigns

• Audience Segmentation

• Multi-media Content

Generation

• Dynamic, Direct Dialogue

• Community ManagementInsights: A summary

Thank You.

@GivenGain @carlaferreira1

www.facebook.com/givengain

www.givengain.com