pcc - postal customer council of broward county presentation by dale -datadale - filhaber on...
Post on 15-Apr-2017
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Seminar for PCC of Broward County
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
» Compiled lists » Property data » Hotline lists » Lifestyle lists » Response lists » Modeled lists » Business lists
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
» Age » Income » Homeownership » Gender » Length of residence » Marital Status » Education » Presence of children » Ethnicity
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
0 200000 400000 600000 800000
Home / condo owners / income$100K+ / with Kids
Home / condo owners / income$100K+
Home / condo owners only
All Households
Broward County, FL
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
0 500000 1000000
Hispanic Surnames / Home-condoowners / with kids
Hispanic Surnames / Home-condoowners only
Hispanic Surnames
All Households
Broward County, FL
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
» Swimming Pool Owner » Age of Home » Value of Home » Number of Bathrooms/Bedrooms » Home / Lot square footage » Roof type
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
0 200000 400000 600000 800000
Owner-occupied homes,$250K+up, 20+ yrs old, with Pools
Owner-occupied homes with Pools
Single family Homes withSwimming Pools
All Households
Broward County, FL
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
» New Homeowners » New Parents » New Mortgages » New Movers » X-Dates » Individuals Turning 65 » Children Turning 1 » Individuals Turning 50
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
» Travel / cruise » Golfers » Gamblers » Pet owners » Gourmet Cooks » Sports Enthusiasts (football, hockey, baseball) » NASCAR fans » Gardening » Healthy Living » Amusement Park Visitors
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
» Self-Reported Information » Magazine Subscribers » Ailment Sufferers » Donors » Weight Loss Club members » Contest / sweepstake entrants » Mail order / on-line buyers » Transactional Data » AARP members
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
» Modeled Credit Score » First Time Home Buyers » Prizm / Mosaic clusters » Net Worth / Income Producing Assets » Discretionary Spending » Propensity Data
˃ Has Life Insurance ˃ Active Investor ˃ Medicare ˃ Premium Credit card user
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
» Select by S.I.C. » Top Contact Name » Employee Size » Sales Volume » Ownership Data » UCC Data » New Businesses
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
» Suggest a data append » Add a monthly Hotline program to an EDDM
campaign » Add a Facebook Match program to the Direct
mail » Offer a companion telemarketing list with the
direct mail » Suggest emergency postcards.
Presented by DataDale Filhaber Dataman Group Direct www.datamangroup.com 561.451.9302
Presented by Dale “DataDale” Filhaber dale@datamangroup.com Dataman Group Direct www.datamangroup.com 561.451.9302
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