paying attention, get focus!

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ARE YOU PAYING ATTENTION? INSIGHTS and HIDDEN OPPORTUNITIES

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Paying attention

get focus!

expand it!

1st stopMmm... to start my observations, i decided read the lectures again while drinking a caramel macchiato.And fortunately my nearest Starbucks, had been remodeled. The orientation and location of the front door was modified and they'd put new furniture outside.

some kind of spring feeling

The remodeling allowed to create new spaces for sitting.

Starbucks

Starbucks

New logo!I never stopped in the siren image

and missing text.Now I know they'd removed the

wordmark around the siren, enlarging the siren image and

making it green, since Jan.2011

None of the products had the price tag.

Starbucks

Back outside, I noticed the standing lamps

...which also have the function to mark the store's zone.

1st stop

2nd stopOne of my favorite toys store.The first thing that caught my

attention, is that the name of the store goes unnoticed.

Full of toys and colours, and two signs indicating you have to push

the door. In spite of the posters, one of the three persons who went in and

out, while I was watching, push the door the other way around.

Useless posters Push & pull

Cuncuna

The floor is like a big green soft mat, it inspires to play.

Cuncuna

There were 3 ladies behind the counter, but no one offered help, they only responded if visitors

asked them.

Cuncuna

And the products are organized by...many different criterias...

so it's really difficult to find what you are looking for.

I highly recommend ordering the toys by age and

encourage a more proactive attitude in saleswomen.

Cuncuna

3rd stopExclusive store of shoes, clothes &

accessories.I loved the display case with shoes

of all colors and shapes

To create a unique look, vintage products are used as decoration. Things that can only be found in

an antique shop.

PEZ

Only one of the vendors was wearing a shirt with the logo of the store. The other four vendors were confused with customers.

PEZ

4th stopI went to a design store.

The most I like, was a canvas of my candidate for local government.

Cómodo

Since the last time I came here, they'd made a useful reorganization of the

space and order of the products.Now it has signs to guide customers

experience.

Cómodo

Inside the store the use a lot of space to advertise their own brand.

Cómodo

People spend at least ten minutes watching, enjoying, and analyzing every

piece of work.

I hope you had enjoy it.

Thanks

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