paul bowen "where do alternative payments go"

Tapjoy Confidential and Proprietary 1

WHERE DO ALTERNATIVE PAYMENT (COMPANIES) GO NEXT?18th October 2010

Paul Bowen, European Sales Director

Tapjoy Confidential and Proprietary

Who are Tapjoy?

• Formerly known as Offerpal Media – took the name 2 weeks ago, Tapjoy, from the mobile company we acquired back in March

• Formed in July 2007

• Distribute & monetise social games on mobile and web

• Work with some of the biggest game publishers, Digital Chocolate, Playdom, Tapulous, ngmoco and many more

• Provide “alternative monetisation solutions”

WHAT DOES THAT MEAN?

2

Tapjoy Confidential and Proprietary

What is our “Alternative Payment Solution?”

3

WEB iPhone / Android

Tapjoy Confidential and Proprietary

Welcome to

K-town

All are welcome

Tapjoy Confidential and Proprietary

Tapjoy Confidential and Proprietary

The Good Old Day’s K-Factor

1.51.9

1.3

Tapjoy Confidential and Proprietary

Today’s K-Factor

0.60.4

1.0

Tapjoy Confidential and Proprietary

he problem of viral growth is plaguing the entire social gaming landscape, with the highest observed K factor at around 0.6.”

- Azam Khan, Reporter, SocialTimes.com

- May, 2010

“T

Tapjoy Confidential and Proprietary

oday it costs at least $3 million for a game to reach 1 million DAUs, assuming 50% retention.”

- Jia Shen, RockYou

At the Social Gaming Summit, May 7th, 2010

“T

Tapjoy Confidential and Proprietary

Tapjoy Confidential and Proprietary

WTF?

Tapjoy Confidential and Proprietary

600 MILLION

GLOBAL USERS

600 MILLION

GLOBAL USERS

800 MILLION

GLOBAL USERS

450 MILLION

GLOBAL USERS

300 MILLION

GLOBAL USERS

35 MILLION

GLOBAL USERS

60 MILLION

GLOBAL USERS

25 MILLION

GLOBAL USERS

70 MILLION

GLOBAL USERS

20 MILLION

GLOBAL USERS

300 MILLION

GLOBAL USERS

10 MILLION

GLOBAL USERS

Tapjoy Confidential and Proprietary

Tapjoy Confidential and Proprietary

Tapjoy Confidential and Proprietary

Platforms and containers we’ll support: 10+

Global Internet users reached: 1+ billion Total integrations

necessary: 1Minutes they spend on these sites: 100+

billionChances to “touch” them monthly: 10+

billion

Tapjoy Confidential and Proprietary

Tapjoy Confidential and Proprietary

Jim is playing MMA Pro Fighter. Come join him!

Tapjoy Confidential and Proprietary

Tapjoy Confidential and Proprietary

David sent you some food for Fish Life.

Comment Like

Jane just got a new giraffe in Wild Paradise. Come and see it!

Comment Like

Mark challenges you to a race in Nitrous Racing. Race now!

Comment Like

Mitch and Anna Marie are now friends.

Comment Like

Barry and Heather are now friends.

Comment Like

Tapjoy Confidential and Proprietary

Fish Life

Your fish tank is in need of cleaning, please come back!

Come Back Now

This image is provided by Fish Life

Your Fish need help in Fish Life. Come back right away!

Tapjoy Confidential and Proprietary

Alex sent a gift using MMA Pro Fighter

Alex Kennberg a.k.a. “The Killer” sent a MMA Green Gloves you can use in MMA Pro Fighter! It

will boost your performance and help you make it to the top.

Movie night! Bring a blanket (or two), food, and friends. I hear they’re going to be showing Vertigo.

www.doloresparkmovie.org

Tapjoy Confidential and Proprietary

Your car is ready to be picked up

New custom chrome rims have been put on your Ford Mustang Shelby GT500 and your car is ready to be picked up. Come visit Nitrous

Racing today to start racing with your new rims!

Visit Nitrous Racing Now!

Tapjoy Confidential and Proprietary

Tapjoy Confidential and Proprietary

• Offers

• Surveys

• Videos

• Shopping

Rewards

• Alt Direct Pay

• K-Factor

Tapjoy Confidential and Proprietary

Cost?

Tapjoy Confidential and Proprietary

$0.00

Tapjoy Confidential and Proprietary

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