patterson presentation 10.09

BOOK MARKETING CAREER OVERVIEWBy Michelle A. Patterson

Executive Marketing Experience• Vast Book Publishing Categories

• Alliance Partnership

• Bestselling Authors

• Authors with Platforms

• Partnerships with Corporations

• Synergistic Promotions

• Brand marketing

• Elementary/High School Knowledge

• Multi channel marketing

Publishing Companies

Vast Book Publishing Categories• Lifestyle • Education• Test Prep• Sports• Cooking• House & Home• Pets• Fishing & Hunting• Travel• Real Estate• Outdoor

Recreation• General Business • Business

Narrative• Nursing

• Medical• Memoirs• Legal/Law• Allied Health• Marketing• Human

Resources• Small Business• Careers• Business Life• Management• Leadership• Reference• Current

Affairs/History• Sociology

Alliance Partnerships• Cleveland Clinic • Boston

Consulting Group

• PricewaterhouseCoopers

• Kellogg Graduate School of Management

• AdWeek Magazine

• BrandWeek Magazine

• Forbes Magazine

• Black Enterprise Magazine

Bestselling Authors• LtCol Jay Kopelman, “From

Baghdad With Love”• Robert G. Allen, “Multiple

Streams of Income”• Brian Tracy, “Create Your Own

Future”• Brett Pulley, “The Billion Dollar

BET”• Larry Winget, “Shut Up, Stop

Whining, and Get a Life”• Robert Scheinfield, “The 11th

Element”• Jeffrey Gitomer, “Sales Bible”

and “The Patterson Principles”

Business Week Essence Magazine The New York Times

USA Today Wall Street Journal

Authors with Platforms

• George Ross, “Trump Strategies for Real Estate”

• Joe Vitale, “The Attractor Factor”

• Edwin Black, “Banking on Baghdad”

• Ben Stein, “Yes, You Can Time the Market”

• Dolf DE Roos, “Real Estate Riches”

Partnership with Corporations• IAMS Pet Foods• Ford Motor Corporation• John Deere• Mary Kay• Fed Ex• Franklin Covey, Inc• Ipsos Loyalty, Inc• Unisys, Inc

Synergistic Promotions

• Partnership with Morris Communications through print, radio and online.

Billboard advertisements

Mobile billboard and Event promotions

WHERENov/Dec ‘06DC Meeting

PlannerDec ‘06

Print advertisements

Lowe’s HotelsJune 2007

Brand Marketing• Kaplan Test Prep• FalconGuides• Insider’s Guides• LL Bean/Orvis/Field &

Stream• Frommer’s Travel

Guides• Random House

Dictionary• The New York Times

Puzzles & Games• Webster’s New World• Arco Test Prep• JK Lasser Tax Guide

Elementary/High School Knowledge• Social Studies• Mathematics• Science• Language Arts• Spanish

Multi Channel Marketing• Online Marketing• Event Marketing• Videos• Author microsites (

http://soulofmedicine.com/index.html)

• Web 2.0 (Facebook, YouTube, Twitter)

• Blogs• Google keyword buys• Webinars• Teleconferences/

Teleseminars

From Baghdad with Love Campaign• Author website

(http://www.jaykopelman.com/)

• Author videos on Youtube channel (http://www.youtube.com/watch?v=vLIzyAM5qrQ )

• Author media hits– USA Today

http://www.usatoday.com/life/books/news/2006-10-01-baghdad-dog-book_x.htm

– Reader’s Digest http://www.rd.com/your-america-inspiring-people-and-stories/a-marine-saves-a-dog-from-baghdad/article31022.html

– CBS Evening News http://www.cbsnews.com/video/watch/?id=2069798n

Labor of Love Campaign• Author website

(http://www.laboroflovethebook.com/)

• Author videos on Kaplan Publishing Youtube channel (http://www.youtube.com/user/KaplanPublishing)

• Author on Facebook (http://www.facebook.com/home.php#/pages/Cara-Muhlhahn/21604253420?ref=ts)

• Starred Library Journal review (http://www.libraryjournal.com/article/CA6619918.html?q=labor+of+love)