patagonia presentationk graves

Conquer the Faces of Nature

Kristen M. Graves

Targets toward Men who spend most of their time outdoors, love adventure and want to buy new gear. They are cautious about what they buy. They want a review before they spend the money.

With Patagonia you can conquer all the faces of nature.

Target Market

Overview of SiteThe site focuses about an event that will take place. It will help visitors gain a relationship with the conquerors.They will gain knowledge and reviews through the conquerors. Also be able to attend the final event.

ConquerHow to ConquerWhere to ConquerMeet the Conquerors

Conquer - Consists of a headline that gives an overview of site.

How to Conquer - Learn about how you can win the chance to attend the final event.

Where to Conquer - Learn about where each task is located and what the conquerors will be facing.

Meet the Conquerors - Learn a little about each guy and be connected to his Twitter.

Site Map

The EventThree conquerors, three tasksbased on fastest timeFollow on Twitter View Videos on YouTubeParticipate and win a chance to go to final eventMeet Conqueror and win gear

Social Media

Each conqueror has a twitter page where they will be tweeting through the tasks and able to respond to tweets of followers.The followers will be judged off their tweets to win the trip to the final event and the gear. Quick tweets about what is happening right then but directs them to the YouTube page.

Twitter

Each night the three conquerors will post a video giving a overview of their dayViewers able to see where they areAnswer questionsGive adviceTalk about gearGain relationship through videos

YouTube