partnering to perfection

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Partnering to PerfectionMARSHA HAM, UNIVERSITY OF NEW HAVEN

SUSAN KRYCZKA, EXCELSIOR COLLEGE

NICOLE FOERSCHLER HORN, JMH CONSULTING

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71% of college/universities offer online courses

6.7 million students took courses in 2011

More Competition in the space

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The UNH-ESE-JMH Partnership

JMH

ESE

UNH Institutional Operation

Management

Instructional Design & Project

Management

Lead Generation Enrollment Management

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Are you ready?

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Partnership vs. Alone

• Alone = Staff and time investment• Partner = Handle some or

many pieces

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Partnership Benefits

• Faster time to launch• Mitigated risk• Increased staff and capability• Potential to learn from partner

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Partnership Risks• Less money• Less control

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Making Cents of Your Options

• Discuss the business plan requirements

• Determine market viability and growth potential

• Understand how curriculum must meet needs of industry

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Choosing Your Partner Finding the “right fit”

• “Black Box” model• Partnership model• Fee for service

model

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Smart Partnerships• Interview your

partner• Is there

alignment with your goals?

• How does your partnership complement your strengths & weaknesses?

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Structuring the Agreement

• Clarify responsibilities• Examine the benefits of revenue

share versus flat fee• Build in accountability

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Exit Strategy

• What happens to your students?• Who owns the processes?• Who owns the marketing?• What happens if things go south?

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Making it Work