partner day at drupalcon sydney

Partner day Sydney

February 5th 2013

@josephwykes joe.wykes@acquia.com

Acquia head office !earlier this week!

What greeted me on Sunday!

Picture form joe’s phone of Chris in Boston in january explaining the territory to me, drawing map of australia.!

Chris outlining the Asia Pacific Japan region

Agenda!

•  1:00 - 1:30 PM: Welcome and Partner Program Update presented by Joe Wykes, VP of Channels, Acquia!

•  1:30 - 2:00 PM: The global picture of Drupal (Joe Wykes)!•  2:00 - 2:15 PM: Q&A / Break / Networking!•  2:15 - 3:00 PM: APJ Business Overview with Chris Harrop & Chris Hemberger!•  3:00 - 3:15 PM: Acquia Partner Certification (Joe Wykes)!•  3:15 - 3:30 PM: Q&A / Break / Networking!•  3:30 - 3:50 PM: Acquia Commons 3.0 (David Peterson)!•  3:50 - 4:15 PM: WEM (Chris Harrop and David Peterson)!•  4:15 - 4:30 PM: Q&A / Break / Networking!•  4:30 - 5:15 PM: Acquia Cloud & Acquia Network demos (David Peterson)!•  5:15 - 5:30 PM: Free Dev Cloud for Partners (Joe Wykes)!•  5:30 - 6:00 PM: Closing remarks / Q&A!

To revolutionize !the creation and growth !

of extraordinary web experiences !the open source way !

Inside ManyLarge Organizations, the Web Is Broken!

• Disparate systems • Duplication of content • Fragmented experiences • High cost to manage • Not scalable

Customer demand integrated experiences!

2013 Strategic objective!

!!!Enabling partners to succeed!

! !!! !Enables customers to succeed!

!!Enables Acquia to succeed!

Building a great business together !

• Common Growth Goals!- Expand the Drupal market!- Deepen account relationships!- Develop vertical solutions !- Geographic Expansion!

•  Investing in Acquia channel team & field sales!- Compete & Win against Adobe, SiteCore, Jive, Oracle etc!- Help grow the size of the deal !- Provide support during sales cycle !

• High res picture of rainforest bustling with life – an eco-system!

A vibrant eco-system for extraordinary websites

Digital Marketing Agencies

Web Development companies

Systems Integration companies

Technology Companies/

ISV’s

Flexible, Open, Freedom

Integrated content store (local + aggregation)

Social!FB/Twitter!

!Primary !site!

Email campaign!

Video!portal!

Mobile application!

Community site!

Measurement and reporting

Rich media assets User generated content

Marketing automation

CRM Feeds

Program levels !• Ready Partner (570 members)!-  Open to all!-  Automation via Partner Portal!-  Channel Marketing Programs!

• Enterprise Partner (30 members)!-  Eligible based upon product certification & sales performance!-  Dedicated sales & marketing support; business plan & QBRs !-  Inclusion in Acquia opportunities!

• Enterprise Select Partner (18 members)!-  By invitation only (sales; global reach; expertise; contributions)!-  Executive sponsorship; strategic planning!-  Prioritized involvement in Acquia opportunities!

Partner program principles!

• Partnerships need to be bi-directional!

• Business model alignment!

• Product alignment!

• Risk mitigation!

•  Increased margin!

Program benefits!• Products to remove complexity, ! minimize risk & increase margin!

• Marketing activities!

• Training & enablement!

• Sales & business development! ! !

Partner Site of the Year 2012

Things to do immediately!

• Partner profile !- https://www.acquia.com/partners/showcase/partnername!!

• Discover the partner portal and give us feedback!- https://www.acquia.com/partner/portal/products/open-wem !

• Complete the Learn, Try & Sell enablement training sessions https://www.acquia.com/partner/portal/overview !

• Work with us on account pursuits!

The global picture of Drupal

February 5th 2013

Market Presence 1,500,000+ sites Global Adoption 228 countries Extensive Capabilities 16,000+ modules Broad Community 800,000+ members Active Development 17,000+ developers

Drupal is the Largest Open Source Project in the World!

Open source, web phenomenon

2X the size of Linux developer community

Drupal Adoption in Key Verticals!

Momentum in life sciences, high tech, healthcare, financial services

24% !of .gov websites !

71 of top 100!universities!

7 of top 8!Of media websites !

5 of the Big 6 US media companies 11 of the top 18 US media brands 71 of the top 100 universities worldwide 3 of the top 3 global music companies 130 nations using Drupal for Gov websites 2 largest global pharmaceutical companies

Drupal Adoption in Key Verticals

Momentum in education, government, media, hi-tech, healthcare, non-profit, financial

services

The innovators solution – open source

•  Technology moves too fast for companies

•  Companies want the freedom to innovate

•  “Roadmap Prison”

•  Faster time to market via assembly of modules

•  More flexibility .. Want a slightly different behavior … you can ameliorate with a partner

•  Better total cost of ownership

DRUPAL!

Acquia Delivers a Global Open Cloud Platform for Drupal

Digital experiences, !delivered as a service in the cloud!

Acquia Cloud

DRUPAL!

Acquia Cloud

Acquia delivers:!•  Web, mobile, social and commerce applications!•  Application management suite with expert support!•  Highest performance Drupal cloud, around the globe!

DRUPAL!

250+!Warner Music Group!artist websites running on Acquia Cloud!

400%!Increase in site visitors on night of awards!

60%!Reduction in hosting operations costs!

100+!websites migrated to a single, integrated !digital platform!

30K!Concurrent visitors during Hurricane Sandy!

10,000,000!signatures in past year!

22!hospital campuses integrated into!one digital platform!

Media! Entertainment! Public Sector! Higher Ed!

Acquia Customers!

PROPRIETARY AND CONFIDENTIAL - do not redistribute

High Tech! Pharma / Healthcare! Financial Services! Others!

Acquia Customers!

PROPRIETARY AND CONFIDENTIAL - do not redistribute

Thank you!!

Any questions?!!!!

15 minute break!

Agenda!

APJ Overview Chris Harrop, Regional Director

February 5th 2013

“Chris”

APJ Team, March 2012

APJ Team, less than 1 year later

Man flu!!

It’s real!

What have we been doing?!

April May June

Singapore

Reviewed all leads in SFDC

Reviewed APAC crawler

Met with partners

Met with customers

A>ended User Group Meet-‐ups

Joined Acquia

Acquia on-‐boarding

Acquia messaging

Met with opportuniDes

Improve inbound leads

Limited Drupal resource

No widespread enterprise adopDon

Data sovereignty, latency (Acquia

Search)

Improve enterprise accounts

Some bad experiences

Met with Drupal community leaders

Customers!

What have we been saying?!

February 2012 March 2012 April 2012

Pinterest hits 10M unique visitors

New Drupal module created for website

Users “pinned” images

15 Drupal sites go live with

Pinterest integration

800k+ members

18k+ modules

[!start!!]!

[!enterprise !deployment!]!

Learn!

Build!

Deploy!

Operate!

The Enterprise Guide to Drupal

[!start!!]!

Learn!

Build!

“Partners

Partners

Partners”

[!start!!]!

Learn!

Build!

Deploy!•  Management of entire Drupal stack!•  Drupal-tuned runtime environment!•  Single server or high-availability, fully

redundant architecture!•  Keeping the Drupal site live rather than just

monitoring the O/S and server uptime!

Internal hardware

Acquia Cloud Regions

[!start!!]!

Learn!

Build!

Deploy!

Operate!

Enterprise-class 24x7 Support

•  Experienced Drupal customer support specialists

•  Follow the sun support team

•  Phone, email, web ticketing

•  Unlimited tickets

•  Unlimited hours per ticket

•  1 hour critical SLA response time

•  Custom modules supported

•  (Managed Cloud) Server management

•  Advisory Hours

•  Module security updates

•  Lightweight site changes

[!start!!]!

Learn!

Build!

Deploy!

Operate!

•  Articles

•  FAQs

•  Podcasts

•  Webinars

•  Videos

Acquia Forums

..and don’t forget

[!start!!]!

Learn!

Build!

Deploy!

Operate!

•  Subscriptions to useful 3rd party tools

•  Acquia developed tools

[!start!!]!

Learn!

Build!

Deploy!

Operate!

The Enterprise Guide to Drupal

Driving our APJ business!

•  Inbound interest

•  Partner referrals

•  Outbound

•  Account management

Inbound interest!

Total Australia Singapore NZ

Q2 896 182 12 30

Q3 980 228 26 46

Q4 1236 203 53 34

•  Drupal adoption

•  Acquia brand awareness

•  Webinars

•  Events

•  PR

•  Case studies

Partner referrals!

•  Referral fees

•  Working together to win new enterprise accounts

•  Architecture support

•  Commons

•  WEM

•  Tenders

•  Acquia managing the complexity of supporting large enterprise accounts

Outbound!

•  Cold calling

•  Generating meetings for Chris Hemberger

•  9,500 Drupal sites in APJ

•  Target verticals

•  Target solutions

Community Platform

Main Website

Microsite

Main Website Product

Intranet

Corp-com site

Account management!

Working with the APJ team!

Acquia information

Training

Tender responses

WEM demo

Commons demo

Proposals

Sales calls

Drupal architecture advice

Hosting specification Events

Whitepapers

Gartner & Forrester Reports

Competitor intelligence

Resource sharing / flexing

Cold calls

Partner certification

February 5th 2013

Acquia certification!

•  Increased enquiries by Customers and Partners !

• Signs of quality issues are surfacing which effect all of us!

• An opportunity for differentiation!

• An opportunity for endorsement!

What’s inside!• Desktop development!• Version control and collaboration strategy!• Deployment, testing and continuous integration!• Mastering Acquia network services: !- Search!- Insight!- SEO grader!- Performance monitoring!- Load testing.!- Translation services!- More…!

Format!

On/offline instructed

training

Hands on practice Online exam

Interactive scenario based

assessment

8hrs video, classroom,

Mentored trials

Multiple choice + subjective

Live test with instructor

Benefits of certification!

• Preferred partner status with Acquia!

• Best practices in application lifecycle management!

• Streamlined relationship with Acquia PS and Support!

• Access to beta products and certified partner communications!

Thank you!!

Any questions?!!!!

15 minute break!

Agenda!

Acquia Commons & web experience management, David Peterson, Solution Architect

February 5th 2013

What is WEM?!

Web Experience Management

“Digital experiences made easier. Delivering digital experiences that translate seamlessly between smartphones, tablets, and the desktop is a challenge…”

“Demystifying Web Engagement Management”

“Digital Experience Management. Organizations today strive to have consistent, integrated online experiences, across all channels - web, mobile, and social - for all stops on the buyer's journey. But delivering integrated digital experiences that drive desired results can be extremely challenging.”

“Web Experience Management enables marketers and business users to easily create and manage contextually relevant social and interactive online experiences across multiple channels on a global scale to drive sales and loyalty.”

“It enables organizations to target segmented users and deliver dynamic, personalized and contextual rules-based content, measure customer sentiment, and provide consumable information across every digital interaction.”

“To connect with consumers and to influence their purchasing behaviors, marketers are now forced to deal with dozens of channels and engagement methods. Managing all of this is incredibly complex and time consuming”

Inside Many Large Organizations, the Web Is Broken

Web Content Management

Social Business Software

eCommerce

Microsite

Promotion

Microsite

Event site

Product site

Corp-com site

Extranet

Media gallery

Community platform

Intranet

Ecommerce site

Landing Page

Main website

Microsite Microsite

Promotion Microsite

Microsite

Event site

Product site

Corp-com site

Extranet

Media gallery

Community platform

Intranet

eCommerce site

Landing Page

Main website

Foster self-organizing collaboration across customer segments / groups

Create community websites and media

Connect and create loyal brand advocates on mobile apps and owned media

Integrated Experiences for the Digital Consumer

Deliver targeted promotions to refined customer segments

Deliver campaigns across channels

Leverage rich media to deliver immersive experiences and campaigns

Drive conversion rates through personalized content

Leverage user generated content including comments or ratings about products

Optimize online shopping across channels and devices

Engage in the selection/shopping conversation across channels (forums)

Offer clear guidance about products and services

Embrace digital engagement in store environments

Localisation

Social

Marketing is now Digital Marketing

“Marketers: Digital Offers us More for Less”

- Ad Age

“CMO and CIO: A Beautiful

Friendship?” -The Buzz Bin

“Why Web Experience is a Marketing Must”

- CMO Magazine

“B2B Sales and Marketing Lack Tools

for Effective Selling

Conversations” - MarketingProfs

“Creating a Winning Web Presence”

- MarketingProfs

“Content Marketing belongs in…Marketing”

- Social Times “Marketers Must

be Technologists” - Balihoo

“Landing Pages 3.0: How content and

context plays a more

meaningful role” - Search Engine Land

Tablet visitors spend

over 50% more than visitors who use

smartphones, and over 20% more

than visitors who use desktop or

laptop computers.

WEM Drives Real ROI

‣ Customers who are fully engaged represent an average 23% premium

in terms of share of wallet, profitability, revenue,

and relationship growth.

55% of consumers felt positively when companies responded

to a social media posting.

148% return on marketing

investments

63% current

growth in revenues

Companies that change content based upon visitor

behavior

WEM + DAM

is a powerful combination to translate online marketing

strategies that are measurable and repeatable.

So, what’s our story?!

OpenWEM

This complexity, speed and constant change is perfect for Open Source

Open SaaS Freedom from vendor lock-in and maps marketing spend to marketing success

Open Development Realtime innovation offers the fastest time to market for new web services/campaigns.

Open Architecture Marketing is empowered to embrace the right tools to meet unique business requirements.

Open Context Data centric approach enables multi-channel engagement and contextual delivery across systems.

Open Ecosystem Your trusted partners drive customer success and reduce risk with support for 100% of your solution.

Open Productivity Lowest solution TCO and the fastest learning curve amongst developers AND Digital Marketers.

This complexity, speed and constant change is perfect for Open Source

OpenWEM embraces the Open Web

OpenWEM allows customers to embrace their digital future by leveraging the principles of the Open Web:!•  Open culture and community of developers!

•  Open APIs to leading best of breed

engagement tools!

•  Accelerated innovation with Open Source

Development!

•  Responsive design mobile best practices!Forrester: Embracing the Open Web: January 2012

What is OpenWEM?!

1) A new Acquia Product Suite or Family of products?

No, OpenWEM is not a new product or suite of products

✔ 2) A high level messaging umbrella for Acquia Solutions for Digital Engagement?

Yes, OpenWEM is an Acquia initiative for delivering amazing yet simple digital experiences across a unified platform for content, community, and commerce on the Open Web.

Commons!

Drupal Delivers Rich, Integrated Experiences

Community Platform

Main Website

Microsite

Main Website Product

Intranet

Corp-com site

Thank you!!

Any questions?!!!!

15 minute break!

Agenda!

Acquia Cloud & Network David Peterson, Solution Architect

Thank you!!

Any questions?!!!!

15 minute break!

Agenda!

Acquia Cloud free tier

Currently available: www.acquia.com/free!

What is it?!• No Credit Card required, no end date.!•  Includes:!- 30+ Acquia Insight Alerts!- Up to 25,000 searches per month with Acquia Search!- Access to the Acquia Library!- Free development on Acquia Cloud!

Acquia Free Trial – Launched in private beta!

What is it?!• A permanently free development environment for Drupal

sites!• Acquia will host Development and Staging environments;

not Production!• Anyone can take advantage of Acquia’s automated tests,

workflow tools, and integration w/ Git!

Free Development on Acquia Cloud!

Free Development on Acquia Cloud:Limitations!• No domain name!• Only 2 PHP processes!• Memory Limits!• No SSL!• 2 environments (Dev/Stage)!• Shared infrastructure!• No Cloud API/Hooks!• SSH, Cloud API and Cloud Hooks currently offered, but

will likely be removed!

Thank you!!

Any questions?!!

joe.wykes@acquia.com!@josephwykes!

+1 415 734 0754!

christopher.harrop@acquia.com!@cvharrop!

0438 498 880!

• High res picture of rainforest bustling with life – an eco-system!

Book your partner meeting with Joe & Chris this week

partner day at drupalcon sydney

partner site

partner portal

enterprise partner

partner prole

ready partner

acquia opportunities

partner program update

partner program principles

Documents

drupalcon presentation cibox.pdf

presentation edipresse experience drupalcon

drupalcon new orleans › files...drupalcon new orleans may...

2007 barcelona drupalcon image handling

drupalcon 2014: drupal's destiny

drupalcon dc presentation

drupalcon new orleans - assoc.drupal.org · drupalcon new...

2007 barcelona drupalcon: openid

european campus at drupalcon 2010

openid drupalcon 2008

contribution talk @ drupalcon asia 2016

drupalcon prague v4

drupalcon amsterdam closing session

openpublish - drupalcon cph 2010

mongodb san francisco drupalcon 2010

drupalcon amsterdam ‘14 for symfoniacs

drupalcon la estimation john_nollin

debugging effectively - drupalcon europe 2016

drupalcon london

drupalcon paris muiltilingual panel