part 4: "what is an information professional in the digital age?"

What is an Information Professional in the Digital Age?(Part 4 of 4)

Alina J. Johnson, MSI(c) 2010

Outline

Definition of an Information Professional

Traditional Roles

Accreditation

The Digital Age

New, Improved Roles

Information Seeking Behaviors

Reassessing User Behaviors

Challenging Assumptions

Outline

Definition of an Information Professional

Traditional Roles

Accreditation

The Digital Age

New, Improved Roles

Information Seeking Behaviors

Reassessing User Behaviors

Challenging Assumptions

Outline

Definition of an Information Professional

Traditional Roles

Accreditation

The Digital Age

New, Improved Roles

Information Seeking Behaviors

Reassessing User Behaviors

Challenging Assumptions

Outline

Definition of an Information Professional

Traditional Roles

Accreditation

The Digital Age

New, Improved Roles

Information Seeking Behaviors

Reassessing User Behaviors

Challenging Assumptions

Conclusion

Data vs. Information

• Data are unprocessed, distinct, and unformatted bits without structure, form, or organization; it makes no sense

• Information is useful and relevant data that has structure or form, and it is organized in a way that is searchable; it makes sense

Data vs. Information

• Data are unprocessed, distinct, and unformatted bits that without structure, form, or organization make no sense

• Information is useful and relevant data that has structure or form, and it is organized in a way that is searchable; it makes sense

Information Seeking Behaviors

• These are complex, context-based activities that people share and exchange to access answers to problems in everyday life: work domains, school settings, and other social and personal information settings

Information Seeking Behaviors

• These are complex, context-based activities that people share and exchange to access answers to problems in everyday life: work domains, school settings, and other social and personal information settings

Information Seeking Behaviors

• These are complex, context-based activities that people share and exchange to access answers to problems in everyday life: work domains, school settings, and other social and personal information settings

Information Seeking Behaviors

• These are complex, context-based activities that people share and exchange to access answers to problems in everyday life: work domains, school settings, and other social and personal information settings

Information Seeking Behaviors

• These are complex, context-based activities that people share and exchange to access answers to problems in everyday life: work domains, school settings, and other social and personal information settings

Information Seeking Behaviors

Can and often do include data and information research, browsing, search,

storage, retrieval, preservation, destruction, alteration, collection, organization, and

collaboration

Information Seeking Behaviors

Can and often do include data and information research, browsing, search,

storage, retrieval, preservation, destruction, alteration, collection, organization, and

collaboration

Information Seeking Behaviors < Information Behaviors

Frameworks and models of Information Behavior include berrypicking, so-cog, sensemaking, communities of practice, CWA, ASK, affective load, flow theory, imposed theory, chiropody, Zipf's law, and the domain analytical approach, among others

• Prominent theorists include Belkin, Dervin, Wilson, Ellis, Kuhlthau, Chang, Rieh, Bandura, Nahl, Erdelez, and Pettigrew, among others

Information Seeking Behaviors < Information Behaviors

Frameworks and models of Information Behavior include berrypicking, so-cog, sensemaking, communities of practice, CWA, ASK, affective load, flow theory, imposed theory, chiropody, Zipf's law, and the domain analytical approach, among others

• Prominent theorists include Belkin, Dervin, Wilson, Ellis, Kuhlthau, Chang, Rieh, Bandura, Nahl, Erdelez, and Pettigrew, among others

Information Seeking Behaviors

• These cut across domains of practice/use and are interdisciplinary and qualitative in nature

• These are fluid and applicable to the sciences: psychology, information, and applied management

• These can be applied to online transactions, field research, system and user-centric design, policies (laws and regulations), monitoring, consent, and trusted relationships

• These can be seen across library and information science (LIS), human-computer interaction (HCI), psychology (namely behavioral studies), management and decision science, information retrieval, and information systems research and literature

Information Seeking Behaviors

• These cut across domains of practice/use and are interdisciplinary and qualitative in nature

• These are fluid and applicable to the sciences: psychology, information, and applied management

• These can be applied to online transactions, field research, system and user-centric design, policies (laws and regulations), monitoring, consent, and trusted relationships

• These can be seen across library and information science (LIS), human-computer interaction (HCI), psychology (namely behavioral studies), management and decision science, information retrieval, and information systems research and literature

Information Seeking Behaviors• These cut across domains of practice/use and are interdisciplinary and

qualitative in nature

• These are fluid and applicable to the sciences: psychology, information, and applied management

• These can be applied to online transactions, field research, system and user-centric design, policies (laws and regulations), monitoring, consent, and trusted relationships

• These can be seen across library and information science (LIS), human-computer interaction (HCI), psychology (namely behavioral studies), management and decision science, information retrieval, and information systems research and literature

Information Seeking Behaviors• These cut across domains of practice/use and are interdisciplinary and

qualitative in nature

• These are fluid and applicable to the sciences: psychology, information, and applied management

• These can be applied to online transactions, field research, system and user-centric design, policies (laws and regulations), monitoring, consent, and trusted relationships

• These can be seen across library and information science (LIS), human-computer interaction (HCI), psychology (namely behavioral studies), management and decision science, information retrieval, and information systems research and literature

Reassessing User Behaviors In...• Public hospitals/healthcare industry

• Multi-platform marketing firms

• Private philanthropic institutions

• Digital marketing and technology agencies

• Web satisfaction management companies

• Private company technical support departments

• Global IT providers of service

• Public sector technology agencies or departments

• Academic, research, special, and public libraries

Reassessing User Behaviors

• Since information professionals work in all sectors, in every industry, and across domains of work practice, how can we be more informed managers to help the public access and retrieve information?

Reassessing User Behaviors

• Since information professionals work in all sectors, in every industry, and across domains of work practice, how can we be more informed managers to help the public access and retrieve information?

Reassessing User Behaviors

• Since information professionals work in all sectors, in every industry, and across domains of work practice, how can we be more informed managers to help the public access and retrieve information?

Reassessing User Behaviors

• Since information professionals work in all sectors, in every industry, and across domains of work practice, how can we be more informed managers to help the public access and retrieve information?

Challenging Assumptions

• We use our expertise to enhance our relationships and to solve information challenges when others can not

• We use our expertise to reduce the uncertainty and fear in our relationships with others

Challenging Assumptions

• We use our expertise to enhance our relationships and to solve information challenges when others can not

• We use our expertise to reduce the uncertainty and fear in our relationships with others

21st century information expertise

• With information expertise, we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and we answer the information challenges of today...and, of the future

• With information expertise, we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and we answer the information challenges of today...and, of the future

• With information expertise, we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and, we answer the information challenges of today...and of the future

• With information expertise, we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and, we answer the information challenges of today...and of the future

• With information expertise, we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and, we answer the information challenges of today...and of the future

Thank You!

Please contact me for any information about the 4-part series,

“What is an Information Professional in the Digital Age?”

Alina J. Johnson, MSI

ms.ajjohnson@gmail.com

www.linkedin.com/in/alinajjohnson

www.umich.edu/~alinaj

(c) 2010 Alina J. Johnson- All Rights Reserved