parking, transit, & special events: lextran’s role in the 2010 world equestrian games

Parking, Transit, & Special Events:Lextran’s Role in the

2010 World Equestrian GamesPresented by Jill Barnett

Director of Community Affairs, Lextran2011 MSTPA Conference

Lextran: Role & Expectations

• Role: Evolved throughout the various planning stages of the event

• Expectations: Many guests from other states and foreign nations would expect public transportation to be available

Lextran: Challenges

• Maintaining flow of operations for our regular passengers

• Spotlight Lexington – Downtown– Detours– How to get people home from downtown?

• Informing the public of the service

Challenge #1: Maintaining Operations

• Overtime• Assistance from other Kentucky transit

authorities• Temporary employees• Temporary call center

Challenge #2: Spotlight Lexington

• Free, 17-day event in the downtown area• Live entertainment in 2 venues, artist’s

market, area to watch simulcast of WEG on a big-screen video board

• Detours, Detours, Detours

Challenge #2: Spotlight Lexington

• Extended service on primary routes:– Richmond Road– Leestown Road– Tates Creek– Newtown Pike– Nicholasville Road– Hamburg– South Broadway

• Added extra trolley service—extended our Blue Route to 3 am, and added Sunday service on both routes (6-10 pm)

Challenge #3: Informing the Public

• Mentioned from the very beginning• Expectation there from out-of-country guests• Worked with CVB, Chamber, local hotels, WEG

Foundation, Kentucky Horse Park, etc.• Media – Saturated media outlets

Media Spots

Results

Results

Feedback & Results“I just wanted to express what a wonderful job Lextran did with the shuttles to and from the Horse Park for WEG. Thank you for providing such a wonderful service.”—Matt Clarke “My friends and I depended on Lextran for transportation to and from WEG. We never had to worry about how we were going to get there and back. Every staff member was helpful and kind! I was very pleased at the pride Lextran took in providing a wonderful service.”—Andrea Davison “Coming and going we experienced excellent customer service and clean and comfortable transportation. The employees were helpful, courteous and cheerful. Our bus drivers did an excellent job navigating the traffic.”—McNall

“Many thanks to everyone at LexTran. I cannot say enough good things about the service. The buses have run on time, the LexTran employees have been extremely courteous, I am a life-long Lexingtonian who had not been on a bus in many years. I am happy to be reacquainted with the bus service, and I will be riding it again in the near future.”—Leslee Moore

Results

• Transported 45,000 passengers to the Games• Increased ridership on other routes• Great media coverage & exposure

Questions?

Contact:Jill Barnett

Director of Community Affairsjbarnett@lextran.com