paper crane packaging identity manual

THE MANUAL

the table of contents

THE MARK.....................................................................................................................................................................................1

THE LOGO DON’TS...............................................................................................................................................................2

THE TYPE.......................................................................................................................................................................................3

THE COLOR.................................................................................................................................................................................4

THE BUSINESS PACKAGE.....................................................................................................................................................6

THE PACKAGING......................................................................................................................................................................9

THE BROCHURE.......................................................................................................................................................................11

THE SIGN.......................................................................................................................................................................................15

THE VEHICLES ...........................................................................................................................................................................17

THE ADS........................................................................................................................................................................................19

THE WEBSITE..............................................................................................................................................................................21

THE NEWSLETTER..................................................................................................................................................................24

THE UNIFORM...........................................................................................................................................................................26

THE PROMOTIONAL COUPON.....................................................................................................................................27

TERTIARY:

the mark

{color} {black & white}

SECONDARY:

PRIMARY:

{horzonally compressed logo} {logo without circle, only used on security badges}

1

the type

LOGO TYPE:

PRIMARY TYPE:

GILL SANS LIGHT gill sans light

{paper crane script is a handwrt-ten typeface, created exclusivesly for Paper Crane Packaging}

{packaging print is a handwrit-ten typeface, created exclusive-ly for Paper Crane Packaging}

{primary used in all caps}{occassionally used in lower-case for paragraph type}

2

the logo/logotype don’ts

THE DON’TS:

{don’t strecth, shear, or warp logo}

{logo type must remain in set color with circle color restricted to one of the three main colors}

{when using primary logo crane circle must remain centered be-tween the words paper and crane}

3

PRIMARY:

PANTONE: 344 CCMYK: 27, 0, 28, 0RGB: 186, 231, 199

the color

4

the color

SECONDARY: TERTIARY:

TYPE COLOR:

PANTONE: 1355 CCMYK: 0, 24, 62, 0RGB: 255, 199, 117

PANTONE: 5315 CCMYK: 14, 13, 8, 0RGB: 215, 212, 219

PANTONE: BLACK 7 CCMYK: 69, 63, 62, 56RGB: 57, 57, 57 5

business package

{company letterhead}

{company envelope with secondary logo}

6

the business package

{security badge with tertiary logo}

{business cards}

7

the business package

{folder}

{mailing label with secondary logo}

8

the packaging

{large mailing box}{mailing tube and large flat mailers}

MAILING:

9

{small boxes and flat mailer} {shopping bag}

the packaging

SPECIALITY PACKAGING:

10

11

the brochure

{front} {back}

the brochure

{front spread with table of contents and letter from the president}{intro page}

12

the brochure

{gift wrap interior spread} {washi tape interior spread}

13

the brochure

{holiday interior spread} {back spread with map}

14

the signage

DRAWINGS:*

{side view}

{front view} {top view}

{isometric drawing}

3"

2.5" 1"

.75"

1.5"

5"

2.5"

3"

.75"

3"

5"4"

*all drawings are on a .25"=1' scale 15

the signage

SCALE MODEL:

{model on a .25”=1’ scale}

16

the vehicles

THE VAN:

THE TRUCK:

17

the vehicles

THE SEMI-TRUCK:

18

the ads

COLOR: BLACK & WHITE:

19

the ads

BILLBOARD:

20

the website

COMPUTER:

{homepage, clean, sim-ple and centered with color logo circle used for roll over features} 21

the website

{general interior product page, click through for product categories}

{interior catagory page with rollover click through for specific product}

COMPUTER:

22

DEVICES:

the website

{general tablet interior}

{phone homepage}

{general phone interior}23

the newsletter

{front} {back} 24

the newsletter

{interior spread} 25

26

the uniform

{uniform for warehouse employees and truck drivers}

the promotional coupon

{front} {back}

27

IF FOUND PLEASE RETURN TO:PAPER CRANE PACKAGING

444 E. EXTRAVAGANT DRIVETUCSON, AZ 85740-0001

TELEPHONE (520) 444-4000