paparazzi inside scoop newsletter 1.19.10

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Here to Stay? Get the Inside Scoop onPaparazzi

As some of you may know, we (Amber and Erica, or“Red & Blondie” to our Twitter followers) have beendiligently working to launch our online marketingcompany, Paparazzi Online Media. The road toturning this dream into a reality has been a windingand exciting... and sometimes an "interesting" one,but we are glad to announce that we have FINALLYarrived!

What is Paparazzi Online Media?Paparazzi is a niche marketing group thatspecializes in digital marketing, such as SearchEngine Optimization (SEO) and social mediamarketing, for small- to medium-sized companieslooking to increase their sales and online presence.

What the heck were we thinking?After years of wishing the "traditional" agencies weworked for would loosen up the reigns and movewith the new emerging marketing wave, we decidedto stop wishing and take action by joining thegrowing pool of entrepreneurs and doing things ourway. Online marketing and media has beensomething we have both been very drawn to. Wehave managed to carve out our own specific areasof expertise over the years, paving the way for aperfect business partnership.

Although online marketing isn'texactly new, the methods behind itare definitely evolving. Being the

Snap Shot ReportWe've been called "young and hungry",and if you've kept up with Paparazzi viaFacebook, Twitter, etc. you'll see thatwe're always busy researching andworking to create a successful business.Here's your Paparazzi news at a glance:

Paparazzi announcesbusiness partnership. Clickhere to check out the fullpress release.Development &communications director,Scott Rynbrandt joinsPaparazzi team. Scott isheading up intern recruitmentand will be the positionreport. If you know a collegejunior or senior in Dallaslooking for a greatopportunity for workexperience in new emergingmedia and entrepreneurialendeavors, contact Scott formore information.Looking forward to usingsocial media to help clientsbuild Valentine's Day revenue

Want more? Check out Paparazzi'sconstant buzz report on Twitter,Facebook and other social mediumspictured below. We share company andindustry news and useless facts to keepyou on your toes and up-to-date onpop-culture - sure to help you on yourTrivial Pursuit game nights.

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are definitely evolving. Being theTRENDSETTERS that we are, weweren't going to miss theopportunity to make a positiveimpact in an industry begging for achange!

Given the growth of the online audience,advertisers will once again help companies tap intothis market, whether we want to be "tapped" ornot. This is where Paparazzi is looking to make thebiggest impact for our audience and clients; insteadof the constant "in your face" mentality, we areputting a modern spin on the traditional word-of-mouth approach to marketing. Utilizing webtracking reports, user-targeted media, and theproliferation of online networking, we are able toexecute more analytical, scientific-based campaignsfor our clients.

Why is SEO so sweet?Search engines such as Google, Yahoo, Bing, etc.,send traffic (or visitors) to your web site eachmonth that carry exponential trackingquality/relevance statistics for and the potential todrive sales. These are some of the most importantusers your web site reaches. When you succeedwith SEO, you are able to capture a visitor at thepoint of discovery - something very few marketingpractices can accomplish.

In all of our experience with SEO and thecampaigns we have built for clients, we've seenamazing results, sometimes improving their searchranking over 200%. We know that search engineoptimization is a new and some-what untappedmarketing tactic, so the opportunity for success isenormous! What makes social media interaction a"marketing" service?

Red Cross was able to raise over $5 milliondollars through a text messaging campaignObama raised $55 million dollars in onemonthDell claims to have made over $3 milliondollars from Twitter alone

Need more information about SocialMedia and how it has managed tochange the way we interact? Check outthis Did You Know video on our "WhyPaparazzi" page. Want to see our fulllist of services? Check them out on ourOur Services Page.

Paparazzi ProfilesAmber (Red) HauptmanFounder, Technical Operationsahauptman@paparazzionlinemedia.com469.774.4643

Erica (Blondie) LeakeFounder, Business Operationseleake@paparazzioninemedia.com214.794.3159

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And this was all during one of the biggestrecessions since The Great Depression! Socialmedia marketing gives small budget companies theability to make a "Goliath-like" impact on theiraudience by allowing them to interact with potentialand current customers, build communities aroundtheir business, get found when people are searchfor their type of products/services and so muchmore! We're sure you have heard how important itis to create a company Facebook Fan Page, or tostart "twittering", but we do not agree that there isone course of action for each social mediamarketing plan. Paparazzi continually analyzes eachcompany's audience online activity to not onlycreate, but constantly optimize social mediamarketing campaigns on a goal or project basis.

What can you do to help your favorite newestentrepreneurs?We sincerely thank you for your support in thelaunch of Paparazzi Online Media... or at least forreading through to the end of this email. If you ownor work for a company in need of online marketingsolutions, let us give you a free consultation andweb site evaluation report. If you refer someone inneed of our services, we'll give you a $25 gift card*for any referrals you provide to companies who signa contract.

*Gift card options: Sunglass Hut (so you can look cool like

us), World Market (to build up your wine stock, as we must

continue to do in order to keep our sanity) or Murray Street

Coffee Shop (if you live in Dallas and want to frequent our

favorite Deep Ellum coffee shop that has given us a chill

atmosphere to work in and the caffeine to get through the

day – and often times late nights).

Thanks for your support,Red & Blondie

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Our mailing address is:Paparazzi Online Media2737 N Fitzhugh Ave#3336Dallas, Texas 75204

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Copyright (C) 2010 Paparazzi Online Media All rights reserved.

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