pantene pro v

SPAIN

&

OBJECTIVE

RESPONSE

# At the launch of Pantene’s new products and special collections, the brand sought to educate consumers regarding their choice of product for their hair care needs

ELLE Spain created an integrated 360° media platform involving:

# A brand campaign# A workshop tutorial

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A 360° CAMPAIGN

PRINTWEB

# Advertorial# Classic pages# Editorial support

# Premium online formats# Editorial content# Workshop video and photos

SOCIAL NETWORKS

# Facebook and Twitter posts

#PRODUCT CAMPAIGN

PRINT

Classic double page

Advertorials in:ELLEELLE Love bookELLE Summer book

To present Pantene’s new products and special collections

WEB

Homepage takeover

Beauty section takeover

#PRODUCT CAMPAIGN To present Pantene’s new products and special collections

#WORKSHOP

PRINT

Editorial support with testimonials and experts

To educate consumers regarding the choice and the use of their hair care products, ELLE created a special 360° workshop

WEB

Hair care dossier

Videos and photos

Social network support

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39