panos anadiotis. blackberry 10 - to save blackberry. 2013
Post on 18-Jan-2015
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Marketing plan for RIM stressing all
TRANSCRIPT
BLACKBERRY
Blackberry 10 to save Blackberry
..to save BlackBerry
Panos Anadiotis
WHAT ?
Initiate the greatest comeback in the tech history
Regain market share, satisfy the believers.. the BlackBerry
people
Increase sales by 20%
STABILIZE
TARGET AUDIENCEthe
BlackBerry people
BlackBerry - A “start-up” with a huge legacy
Blackberry is taking it to the next level
Productivity & Image
BB10 is not a TOY
It is a TOOL
Status Symbol
WHY.. TO BELIEVE
HOWCarriers
#digitalpresenceMobile
TV & RadioStreets: Billboards, Posters etc.
Personalized demonstrations to businesses
1
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WORD OF MOUTH
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